A Complete Guide to Shopping in Seoul | The Official Travel Guide to Seoul

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Places to "shop till you drop!"

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All Hallyu Products Mall & Department Store Duty Free Shop Market Beauty

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Itaewon Located smack-dab in the center of Seoul, Itaewon is home for the majority of expats that reside in Korea, making Itaewon a mini melting pot of cultures and religions from all over the world. 607 reviews

Doota Mall Doota Mall is located in the Dongdaemun Fashion Town Special Tourism Zone, the center of K-fashion. It is popular as a tourist and shopping destination, and like DDP, it symbolizes Dongdaemun. 209 reviews

Dongmyo Flea Market Dongmyo Flea Flea Market started life in the late 1980s. 32 reviews

Changsin-dong Toy Wholesale Market Changsin-dong Toy Wholesale Market is the largest toy and stationery market in Korea with over 100 stores. 33 reviews

Kyobo HOTTRACKS (Gwanghwamun Branch) HOTTRACKS offers a variety of high quality designer stationeries, digital goods, music albums, and K-Pop paraphernalia 161 reviews

SPAO SPAO is a famous Korean clothing brand that is beloved for for its trendy designs and basic casual or smart business looks.

Lotte World Mall Lotte world Tower, a high-rise building with 123 floors, height of 555m, the 6th tallest building in the world 883 reviews

Shinsegae Department Store Shinsegae Department Store is the largest and oldest retailer in Korea and was the first to introduce the concept of the department store to Korea in the 1930s. 364 reviews

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