A Complete Guide to Shopping in Seoul | The Official Travel Guide to Seoul

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Places to "shop till you drop!"

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Lotte Department Store (Main Store) Lotte Department Store is one of Korea’s iconic shopping venues and features a wide variety of goods from reasonably priced Korean labels to world-famous luxury brands. 647 reviews
Itaewon Located smack-dab in the center of Seoul, Itaewon is home for the majority of expats that reside in Korea, making Itaewon a mini melting pot of cultures and religions from all over the world. 578 reviews
Dongdaemun Market Dongdaemun Market is a large commercial district comprised of traditional markets and shopping centers that covers the entire area around Dongdaemun Gate, a prominent landmark in Korea. 576 reviews
Ssamzi-gil Ssamzi-gil is a traditional culture and shopping complex in Insa-dong. Insa-dong is an iconic area of Seoul and it is famous as the most traditional neighborhood in the city. 460 reviews
Shilla Duty Free Shop The Shilla Duty Free Shop, situated next to the Hotel Shilla, boasts differentiated hotel-style services, such as a guest lounge and cafeteria, and high-class facilities. 391 reviews
Shinsegae Department Store Shinsegae Department Store is the largest and oldest retailer in Korea and was the first to introduce the concept of the department store to Korea in the 1930s. 364 reviews
Dongdaemun Shopping Complex and Shopping Town Opened in 1970, Dongdaemun Shopping Complex is the largest single market in Asia as well as one of the oldest with over 40 years of history. 335 reviews
Ewha Womans University Fashion Street The area around Ewha Womans University is commonly called Ewha Womans University Fashion Street. 274 reviews

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