A Complete Guide to Shopping in Seoul | The Official Travel Guide to Seoul

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Places to "shop till you drop!"

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Doota (Dongdaemun) Doota is one of the largest fashion malls at Dongdaemun Market, the fashion town that never sleeps. 204 reviews
Dongwha Duty Free Shop Carries famous brands such as Hermès, Louis Vuitton, Gucci, Bvlgari, Salvatore Ferragamo and Ermenegildo Zegna, and over 300,000 different imported goods are on display and sale. 89 reviews
Hoehyeon Underground Shopping Center Hoehyeon Underground Shopping Center is nestled between Myeong-dong and Namdaemun Market. 75 reviews
Seoul Folk Flea Market Korea’s largest flea market. Shop owners sell the second-hand goods which they gathered with efforts from everywhere. 57 reviews
LOTTE FITIN (Dongdaemun) LOTTE FITIN is Dongdaemun's newest lifestyle shopping center. Enjoy the luxuries and ammenities of an upscale department store at a more affordable price. 52 reviews
Techno Mart Techno Mart is a sprawling electronics shopping center with each floor offering a different theme for shoppers to enjoy. 37 reviews
Nagwon Instrument Arcade Wind instruments, string instruments, percussion, pianos, electric instruments, amps, speakers, karaoke machines, audio equipment, and other music equipment can be found there. 31 reviews
Myeongdong M Plaza A premium shopping complex, Myeong-dong M Plaza is one of the most prominent features in Myeongdong fashion, and its glazed exterior is quite impressive. 11 reviews

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