A Complete Guide to Shopping in Seoul | The Official Travel Guide to Seoul

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Places to "shop till you drop!"

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Gentle Monster Hongdae Flagship Store Gentle Monster's flagship store, located in Hongdae, Seoul.

Noryangjin Fisheries Wholesale Market Noryangjin Fisheries Wholesale Market is the best place in Seoul to get fresh seafood at competitive prices.

The Hyundai Seoul The Hyundai Seoul is the largest shopping mall in Seoul, covering an area the size of 13 football fields. The mall opened in 2021 and offers visitors the chance to enjoy a relaxed shopping experience, which is why the mall has dedicated 49% of its entire property to recreational areas.

Common Ground Korea's first cultural space to be made out of shipping containers.

Dongdaemun Shopping Complex and Shopping Town Opened in 1970, Dongdaemun Shopping Complex is the largest single market in Asia as well as one of the oldest with over 40 years of history. 347 reviews

Hoehyeon Underground Shopping Center Hoehyeon Underground Shopping Center is nestled between Myeong-dong and Namdaemun Market. 77 reviews

Lotte Duty Free Main Store Owned and operated by the Lotte Corporation, Lotte Duty Free Shop is situated in the Lotte Department Store, offering shoppers a superb one-stop shopping opportunity. 497 reviews

Seoul Yangnyeong Market Seoul Yangnyeong Market is one of the most famous oriental medicine markets in Korea. The market slowly started to establish itself in the late 1960s when small medicinal herbs stores started opening one by one. 52 reviews

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