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Shopping in Seoul's Historic Downtown (Namdaemun Market, Myeong-dong, Jongno Jewelry Arcade, Insa-dong)

Published Date : Mar. 26, 2014 / Edited Date : Feb. 13, 2019
[개별자유여행-FIT] 4대문 안 쇼핑코스, 메이드 인 코리아가 최고! 테마별 서울쇼핑
 
Seoul's cutting-edge fashion and sophisticated design are hard to beat. Within the old
"four gates" of Seoul, we can find several markets and shopping districts like Namdaemun Market, Myeong-dong, Jongno Jewelry Arcade and Insa-dong, each one specializing in
certain products. With 600 years of history, Namdaemun Market is a Korean traditional
outdoor market which exudes a working class charm. Long the preserve of Seoul's
fashionistas, the Myeong-dong district blends shopping and the arts with a decidedly
cosmopolitan flavor. If Namdaemun is for older shoppers, Myeong-dong is a youth
hotspot. Running along the central thoroughfare of Jongno from Jongno 2-ga to Jongno
4-ga is a row of jewelry shops where some of the world's best artisans and jewelry artists
ply their trade. With its many shops catering to traditional arts and crafts, Insa-dong is, at
least on the weekends, a car-free "cultural zone." Along its 1km stretch you can see the
inner workings of Korean traditional culture in all their detail. A pilgrimage through old
Seoul's markets will reveal that today's "Made in Korea" craze did not take place overnight.





 

 
Namdaemun is a market complex with just about everything, from seafood, women's
clothing, children's clothing and accessories to imported kitchenware, cameras and
military surplus supply stores. All told, it's
home to about 10,200 shops selling a total of 1,700 kinds of goods. From the days of
old, Namdaemun Market has been Seoul's
largest traditional market, combining both retailers and wholesalers. It's still a
shopping paradise, and is now even a
tourist hotspot. The market's biggest draw
is its low prices. This doesn't necessarily
mean the quality of the merchandise
suffers, though. If you're prepared to do a
bit of legwork, you can find a wide range of high-quality products at prices much lower than those found at department stores.
Getting its name from the nearby Sungnyemun Gate, which is also widely known as
Namdaemun ("Great South Gate"), Namdaemun Market got its start as the Chilpae
Market, one of Seoul's three great markets of the late Joseon Dynasty period. Located near the old Mapo ferry on the Hangang River, the Chilpae Market had many unlicensed
merchants who sold fish brought to the royal capital from the provinces. Namdaemun
Market, too, was formed by the many unlicensed merchants who sprung up after the
Korean War. Rebuilding slowly after a massive fire destroyed the market in 1953, it has
developed into what it is today-Seoul's most representative market.

 
If you enter the market via Gate 8, you'll see a sign that reads "Sungnyemun Import
Arcade." It's also called the Ddok-gaebi Market (Goblin Market). It's said to have begun
when Busan's canned goods market of the Korean War moved to Seoul with the
conclusion of hostilities; canned goods (often smuggled) were considered a luxury in
those hard times. The name Ddok-gaebi Market comes the time when black markets
selling imported goods-often illegally obtained from US military bases-would quickly
dissipate like goblins would in Korean folklore when the authorities appeared close by.
 

 
The Ddok-gaebi Market is now a tourist destination where you can purchase imported
accessories, kitchenware, cosmetics and sundries at prices lower than at department
stores and more quickly than through the Internet. It also functions as a one-stop
shopping center, selling not only sundries but also specialized products like cameras.
Near Namdaemun Police Box is an area of
shops set up specially for the convenience
of international tourists. If you have
difficulty navigating its streets, all you need do is ask for directions from one of the
roving tourism guides, who are fluent in
several foreign languages. Inside the
market you'll find women's clothing,
children's wear, an alley selling clocks and
watches, hiking goods, leisure products and stationary, as well as alleys selling food like kal-guksu (knife-cut handmade noodles)
and galchi jorim (boiled, seasoned cutlass
fish). Overall, the market possesses a warm, working class charm, and you'll find plenty of mothers searching around for deals so
that they can buy even more gifts for their
families.
 


Address : 49 Namchang-dong, Jung-gu, Seoul
Telephone : T. +82-2-752-1913
Website : www.namdaemunmarket.co.kr

 
 
 

To many Koreans, "Myeong-dong" is Seoul's Main Street. Myeong-dong takes its name from the old "Myeongnyebang" district of Joseon Dynasty-era Seoul, an area that included the villages on the lower slopes of Mt. Namsan and what is today Myeong-dong Cathedral. Myeong-dong developed into Seoul's commercial district during the Japanese colonial era. The Japanese colonialists who settled in the Namsan area developed the Chungmu-ro and Myeong-dong districts into commercial areas, with Myeong-dong transformed into a neighborhood of shops. After Korea's liberation from Japanese colonial rule in 1945, Korea's young artists and Seoul's finer dressed inhabitants flocked to Myeong-dong. The neighborhood became a center of culture and art after the Korean War as bars and dabang-old-fashioned tea and coffee houses frequented by Korea's 20th century intellectuals and artists-moved in. One dabang in particular, Dolche, was especially popular with the post-war period's roving artists, who frequented the shop for its coffee, conversation and the classical music records it played. Growing famous for its live music cafes, high-end dress and suit shops, large department stores and imposing bank buildings, Myeong-dong became both a central axis of Korea's developing consumer culture and one of Seoul's most popular entertainment districts. In the 1970s, its star waned a bit as major shops began relocating to the newly developeddistricts of Gangnam and Yeouido.


 

Myeong-dong's has roared back to life, however. Thanks to the Korean Wave boom, it is now packed with international tourists searching for Korean-made cosmetics and fashion products. Myeong-dong's shops and even its outdoor stalls are full of newly released products of exceptional design. It wouldn't be an exaggeration to say Myeong-dong is the place to go to find fashion's leading edge. The storefront posters featuring the faces of popular Korean Wave stars and dynamic street performances lend Myeong-dong an atmosphere of energy. Two must-see places are the historic Myeongdong Theater, a colonial-era movie theater that later served for a time as the National Theater of Korea, and the hilltop Myeong-dong Cathedral. A beautiful Gothic cathedral built by French missionaries at the end of the 19th century, Myeong-dong Cathedral is not only a symbol of Korea's Roman Catholic community, but it is also considered hallowed ground of Korea's democratization movement of the 1970s and 1980s. Have your picture taken in front of the cathedral-you'll get Namsan's Namsan Seoul Tower in the background, too.

 
 

To some up, Myeong-dong is a global tapestry woven by Seoul's fashionistas and the international tourists searching for the Korean Wave. It's also a culinary hotspot, too, with well-known eateries like gomtang (oxtail soup) specialist Hadonggwan and Taiwanese dumpling shop Din Tai Fung.

 
 
 


Getting There : Exit 6 of Myeong-dong Station (Line 4)
Address : 43-1 Myeongdong-gil, Jung-gu, Seoul (Myeong-dong Tourist Information Center)
Telephone : T. +82-2-774-3238

 
 
 
The Ponte Vecchio on Florence's Arno River is famous for its many jewelers and jewelry shops. Along Seoul's central Jongno Street you'll find a row of jewelers who account for 80% of Korea's jewelry trade.

 

According to an old Korean tale, Princess Gongju sold her jewelry to make ends meet after she married the unschooled and unaccomplished Ondal. In the old days, jewelry was worn only by royalty. In more modern times, after jewelry had grown more common, people sometimes used their jewels as currency in emergencies such as war. Perhaps it's because of this that the custom of exchanging wedding rings has lasted so long. Jongno Jewelry Arcade actually began in Myeong-dong. The jewelry manufacturing groups and retail associations that were in Myeong-dong moved to Jongno and Yeji-dong in the early 1990s. Afterwards, retailers moved in along Jongno 3-ga. Many jewelers had already moved into the Yeji-dong and Jongno 4-ga from the 1960s. Many elderly Seoul residents still recall with fondness the merchants who used to sell used foreign-made watches from atop old boxes at Jongno 4-ga.

 
 
Usually made by hand back in the days when the shops were in Myeong-dong, jewelry began to be mass-produced with the adoption of casting equipment from the mid-1980s. It was at this time that the jewelry shops really began to take off. Today there are about 1,000 jewelry retailers along Jongno, joined by about 2,000 wholesalers and 1,000 manufacturers. The shops along the main road are almost all retailers, while the wholesalers and manufacturers can be found in the alleys. The jewelry arcade that were located in Yeji-dong's Seun Arcade moved almost entirely to Seun Square or Hyosung Jewelry City after the Seun Arcade was redeveloped. Most of the jewelry shops concentrated around Jongno 3-ga are connected to one another, and the fierce competition drives down prices. Most of the shops offer almost the exact same items so price wars are frequent. Along with a wide range of accessory jewelry, we can find a lot of distinctly Korean gifts here, too: gold pigs given as presents for first birthdays, gold tortoises that bring domestic happiness, gold ducks that bring marital harmony and more.

 

The area around Jongno 3-ga gets a steady number of young couples preparing for weddings and tourists. The merchandise here is not only much cheaper than what you'd pay at a department store or elsewhere, but the variety's better, too. You can also find precious stones, semi-precious stones and even used foreign watches. Despite the low prices, the shops frequently have a reputation for quality, and you can get certificates of product quality and even repair services. Korean jewelry makers have won gold at the WorldSkills Competition for 14 straight years. It won't be long before Korean jewelry makers will be producing products that surpass those of Italy's globally renowned jewelers.

 

 

 


Getting There : Jongno 3-ga Station (Line 1 or 3)
Telephone : T. +82-2-2148-1114
Website : www.jongno.go.kr

 
 
 
 
Full of galleries, calligraphy supply shops, frame shops and antique shops, Insa-dong Road stretches for about a kilometers from Insa-dong northward past Gwanhun-dong to the Anguk-dong Intersection. The outdoor performance venue Naminsa Madang Stage in the south and Buginsa Madang Plaza-recognized by the big statue of a calligraphy brush-in the north mark the two ends of the road. Both make excellent points of departure. Before beginning your exploration, it's a good idea to stop by Insa-dong Information Center. You can pick up good maps and guides of the area from the center.

 

In the days of the Joseon Dynasty, Insa-dong-wedged in between Bukchon and Jongno-was inhabited largely by the middle class. Even then the neighborhood was known as the heart of the royal capital's artistic scene. From the 1930s, however, merchants selling old books and old works of art began to congregate in Insa-dong, and the neighborhood came to be known as the place to pick up antiques. In the 1970s, commercial galleries began to move in, and Insa-dong's main drag became a street of arts and culture. In the 1980s, more galleries, antique furniture stores and folk craft shops moved in, and Insa-dong truly became Seoul's most representative zone of Korean traditional culture. Insa-dong Road has hundreds of galleries, calligraphy supply shops, antique art shops, traditional craft shops, frame stores, Korean restaurants and traditional tea shops. The paper hangers here use traditional techniques to hang Eastern paintings, Western paintings and calligraphy. Exploring the street's museums, antique shops and ceramics galleries is a good way to discover the excellence of Korean culture.


 

Checking out the rows of Korean traditional crafts or antiques on display at each shop is almost as good as visiting an art or history museum. As you slowly make your away around the cross-shaped main streets of Insa-dong and the many narrow alleys that branch off from them, you'll be taken by the charm of the neighborhood's remaining hanok, or Korean traditional homes. In the heart of Insa-dong is the Kyungin Museum of Art, which maintains the beauty of Korean traditional architecture, and the unique shopping experience that is Ssamzie-gil, a popular tourist destination. The helix-shaped Ssamzie-gil is an exquisitely designed gallery space from its first floor to its 4th floor roof garden. Here you'll find plenty of products that maintain age old traditions even while keeping up with the latest fashion trends.

  
 
 

Insa-dong Street has quite a few sites of historical and cultural interest, too, including the former location of Joseon Dynasty philosopher's Yi Yi's home, the site where the Korean Declaration of Independence was read on March 1, 1919, the site where late Joseon Dynasty statesman and patriot Min Yeong-hwan committed suicide to protest Japanese aggression against Korea and the Cheondogyo Central Temple, a beautiful early 20th century building that's the mother temple of Korea's indigenous Cheondogyo religion. Taking in all these sites gives you a closer connection to Insa-dong and its culture.

 
 
 
Stop by the Insa-dong Information Center (T. +82-2-737-7890) or the tourist information booths at the north end (T. +82-2-734-02222) or south end (T. +82-2-737-7885) of Insa-dong Road to pick up a map-it'll make your tour of Insa-dong much more pleasant.
 
 

Getting There :
Exit 1, Jongno 3-ga Station (Line 1 or 3), Exit 3 of Jonggak Station (Line 1), Exit 6 of Anguk Station (Line 3), Exit 5 of Jongno 3-ga Station (Line 5)
Address : 130-4 Gwanhun-dong, Jongno-gu, Seoul
Telephone : T. +82-2-734-0222
Website : www.insainfo.or.kr

 

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예약 전 안내사항

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  • 예약확인을 위해 도보관광 사무국(02-6925-0777)에서 확인 연락이 진행됩니다.
    (최소 5일~한달 전)3회 이상 전화통화가 이뤄지지 않을 시 예약이 취소될 수 있습니다.
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  • 해설 진행 시 발생하는 안전사고에 대해서 도보관광 사무국과 서울문화관광해설사는 책임을 지지 않습니다.
  • 보호자가 동반하지 않는 만 14세 미만의 하동 관광객의 경우 현장에서 취소됩니다.
  • 미세먼지 비상저감조치 발령 및 기타 기상악화(폭염, 태풍, 폭우 등)로 인해 도보관광 운영이 어려운 경우 모든 예약은 일괄 취소됩니다. (관광일 전날 기준)

예약 전 안내사항

  • 예약은 관광일 기준 최소 1주일 전까지 가능합니다.
  • 덕수궁의 경우 복지카드를 지참한 관광객에 한하여 무료입장이 가능합니다.
    ※ 중증(1~3급) 동반인 포함 2명 무료※ 경증(4~6급) 장애인 본인 1인만 무료
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  • 희망하시는 날짜 및 코스에 활동가능한 해설사가 없는 경우 예약은 취소될 수 있습니다.
  • 예약확인을 위해 도보관광 사무국(02-6925-0777)에서 확인 연락이 진행됩니다.(최소 5일~한달 전)3회 이상 전화통화가 이뤄지지 않을 시 예약이 취소될 수 있습니다.
  • 해설 진행 시 발생하는 안전사고에 대해서 도보관광 사무국과 서울문화관광해설사는 책임을 지지 않습니다.
  • 미세먼지 비상저감조치 발령 및 기타 기상악화(폭염, 태풍, 폭우 등)로 인해 도보관광 운영이 어려운 경우 모든 예약은 일괄 취소됩니다. (관광일 전날 기준)

예약 전 안내사항

  • 예약은 관광일 기준 최소 1주일 전까지 가능합니다.
  • 덕수궁의 경우 복지카드를 지참한 관광객에 한하여 무료입장이 가능합니다.
    ※ 중증(1~3급) 동반인 포함 2명 무료
    ※ 경증(4~6급) 장애인 본인 1인만 무료
  • 본 프로그램은 수화해설 중심으로 진행되며, 수화가 불가능한 경우 이용이 불가합니다.
  • 희망하시는 날짜 및 코스에 활동가능한 해설사가 없는 경우 예약은 취소될 수 있습니다.
  • 예약확인을 위해 도보관광 사무국(02-6925-0777)에서 확인 연락이 진행됩니다.
    (최소 5일~한달 전)3회 이상 전화통화가 이뤄지지 않을 시 예약이 취소될 수 있습니다.
  • 해설 진행 시 발생하는 안전사고에 대해서 도보관광 사무국과 서울문화관광해설사는 책임을 지지 않습니다.
  • 미세먼지 비상저감조치 발령 및 기타 기상악화(폭염, 태풍, 폭우 등)로 인해 도보관광 운영이 어려운 경우 모든 예약은 일괄 취소됩니다. (관광일 전날 기준)

예약 전 안내사항

  • 예약은 관광일 기준 최소 1주일 전까지 가능합니다.
  • 본 코스는 보행약자(거동이 불편한 고령자, 장애인, 유모차 이용자 등)를 위한 코스입니다.
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    ※ 전동보장구(전동휠체어, 전동스쿠터 등) 사용자의 경우 보호자 1인당 보행약자 최대 4인까지 동반 가능
    희망하시는 날짜 및 코스에 활동가능한 해설사가 없는 경우 예약은 취소될 수 있습니다.
  • 예약확인을 위해 도보관광 사무국(02-6925-0777)에서 확인 연락이 진행됩니다.(최소 5일~한달 전)3회 이상 전화통화가 이뤄지지 않을 시 예약이 취소될 수 있습니다.
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  • 미세먼지 비상저감조치 발령 및 기타 기상악화(폭염, 태풍, 폭우 등)로 인해 도보관광 운영이 어려운 경우 모든 예약은 일괄 취소됩니다. (관광일 전날 기준)

Read before Reservation

  • Reservation shall be made at least 3 days before the tour day.
  • Reservation for the next month is available after 15th of the previous month.
  • Reservation may be closed early during weekend, holiday, and peak season in spring and fall.
  • Seoul Guided Walking Tour Office and Seoul culture and tourism guide are not liable for the safety accidents during the Seoul Guided Walking Tour.
  • Reservation for unaccompanied tourist under 14 will be canceled on site.
  • All reservations are canceled when Seoul Guided Walking Tour is unavailable due to Particulate Matter Reduction Measure or other weather conditions (heat wave, typhoon, heavy rain). (As of the date before the tour day)

Read before Reservation

  • Reservation shall be made at least 1 week before the tour day.
  • The course is for tourists with mobility problems (Senior, people with disability, stroller user).
  • You may not use the course without an assistant (or companion)
    ※ At least one assistant shall accompany a tourist with mobility problem
    ※ In case of electric assisting device users (electric wheelchair, electric scooter users), one assistant may accompany up to 4 tourists with mobility problem
  • Reservation may be canceled when a guide is unavailable on the desired date and course.
  • Seoul Guided Walking Tour Office (02-6925-0777) will contact you to confirm reservation.
    (At least 5 days~1 month before tour day) Reservation may be canceled when Seoul Guided Walking Tour Office cannot reach you for more than 3 times.
  • Seoul Guided Walking Tour Office and Seoul culture and tourism guide are not liable for the safety accidents during the Seoul Guided Walking Tour.
  • All reservations are canceled when Seoul Guided Walking Tour is unavailable due to Particulate Matter Reduction Measure or other weather conditions (heat wave, typhoon, heavy rain). (As of the date before the tour day)

予約前の案内事項

  • 予約は観光日を基準として少なくとも3日前まで可能です。
  • 翌月の予約は、前月の15日から可能です。
  • 週末及び祝日、春秋シーズンには予約が早めに締め切られる場合があります。
  • 解説を進行する時に発生する安全事故に対し、徒歩観光事務局と
    ソウル文化観光解説士は責任を負いません。
  • 保護者を伴わない万14歳未満の児童観光客の場合、現場でキャンセルされます。
  • PM 2.5(ピーエムにてんご)の非常低減措置発令及びその他の気象悪化(猛暑、台風、暴雨など)によって徒歩観光の運営が困難な場合、すべての予約は一括キャンセルされます。
    観光日前日基準)

予約前の案内事項

  • 予約は観光日を基準として少なくとも1週間前まで可能です。
  • 本コースは、移動弱者(移動が不自由な高齢者、障害者、ベビーカー利用者など)のためのコースです。
  • 補助人(或いは同行人)を伴わない場合は利用できません。
      ※歩行弱者1人当たり少なくとも1人以上の補助人を伴う
      ※電動補助具(電動車椅子、電動スクーターなど)使用者の場合、補助人1当たり歩行弱者最大4人まで同伴可能
  • ご希望の日付及びコースに活動可能な解説士がいない場合、予約はキャンセルされることがあります。
  • 予約を確認するため、徒歩観光事務局(02-6925-0777)で確認のための連絡が行われます。
    (少なくとも5日~1ヶ月前)3回以上電話が通じない場合、予約が取り消されることがあります。
  • 解説を進行する時に発生する安全事故に対し、徒歩観光事務局とソウル文化観光解説士は
    責任を負いません。
  • PM 2.5(ピーエムにてんご)の非常低減措置発令及びその他の気象悪化(猛暑、台風、暴雨など)によって
      徒歩観光の運営が困難な場合、すべての予約は一括キャンセルされます。
     (観光日前日基準)

预约前说明事项

  • 观光日基准最少3日前方可进行预约。
  • 下个月的预约可从前月15日开始。
  • 周末及公休日、春秋旺季的预约可早期结束。
  • 进行解说时,对于有可能发生的安全事故,徒步观光事务局和首尔文化观光
    解说员概不负责。
  • 未伴随保护者的未满14岁儿童游客,会在现场取消观光。
  • 因发布微尘紧急低减措施及其他气象恶化(暴热、台风、暴雨等),无法运营 徒步观光时,所有预约会批量取消。
    (观光前日基准)

预约前说明事项

  • 观光日基准最少1日前方可进行预约。
  • 本线路是为了行动不便者(行动不便的高龄者、残疾人、婴儿车利用者等)的路线。
  • 无辅助人员(或同行人)伴随时,不可利用。
    ※ 步行不便者1名至少需要1名以上的辅助人员陪同。
    ※ 电动辅助器具(电动轮椅、电动独轮车等)使用者时,每一位辅助人员最多可陪同 4名步行不便者。
  • 希望观光的日期及线路上无解说员时,预约有可能被取消。
  • 为了确认预约,徒步观光事务局(02-6925-0777)会致电进行确认。
    (最少5日~一个月前) 3次以上无法连接时,预约将被取消。
  • 进行解说时,对于有可能发生的安全事故,徒步观光事务局和首尔文化观光解说员概不负责。
  • 因发布微尘紧急低减措施及其他气象恶化(暴热、台风、暴雨等),无法运营 徒步观光时,所有预约会批量取消。
    (观光前日基准)

預約前說明事項

  • 觀光日基準最少3日前方可進行預約。
  • 下個月的預約可從前月15日開始。
  • 周末及公休日、春秋旺季的預約可早期結束。
  • 希望观光的日期及线路上无解说员时,预约有可能被取消。
  • 進行解說時,對於有可能發生的安全事故,徒步觀光事務局和首爾文化觀光解說員概不負責。
  • 未伴隨保護者的未滿14歲兒童遊客,會在現場取消觀光。
  • 因發布微塵緊急低減措施及其他氣象惡化(暴熱、臺風、暴雨等),無法運營 徒步觀光時,所有預約會批量取消。(觀光前日基準)

預約前說明事項

  • 觀光日基準最少1日前方可進行預約。
  • 本線路是為了行動不便者(行動不便的高齡者、殘疾人、嬰兒車利用者等)的路線。
  • 無輔助人員(或同行人)伴隨時,不可利用。
    ※ 步行不便者1名至少需要1名以上的輔助人員陪同。
    ※ 電動輔助器具(電動輪椅、電動獨輪車等)使用者時,每壹位輔助人員最多可陪同 4名步行不便者。
  • 希望觀光的日期及線路上無解說員時,預約有可能被取消。
  • 為了確認預約,徒步觀光事務局(02-6925-0777)會致電進行確認。
    (最少5日~壹個月前) 3次以上無法連接時,預約將被取消。
  • 進行解說時,對於有可能發生的安全事故,徒步觀光事務局和首爾文化觀光 解說員概不負責。
  • 因發布微塵緊急低減措施及其他氣象惡化(暴熱、臺風、暴雨等),無法運營 徒步觀光時,所有預約會批量取消。 (觀光前日基準)