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The Center of Hallyu:

Cheongdam Hallyu Star Street

The 1 km long K-star road was created in March 2014 as part of a special city branding project called "K-ROAD" in the Apgujeong and Cheongdam area. In light of the rapid growth of Hallyu in recent years, this street was made to offer both locals and tourist a more fuller experience. Check out the shops that celebrities love to frequent and even the entertainment agencies that made them famous.

There are a couple of reasons why this location was chosen to be a Hallyu road. The first is that there are several entertainment agencies gathered in this area. Of course, we cannot ignore the gigantic presence of JYP and SM but there are also a few other well-known agencies such as Cube and FNC. Because this area is where celebrities eat, sleep, and live their life, you might even be able to see them by patiently waiting at a cafe. The cafes and coffee shops that are nearby large and well-known entertainment agencies are especially full of commotion due to fans wanting to coincidentally run into a Hallyu star. The second reason that this street is a good location is because the general infrastructure of the area is well-developed. There are department stores, clothing stores, and many other facilities nearby.

One thing to check out while you are here is Hallyu stars' handprints. There's handprints from Hallyu stars that are beloved by China, Jang Nara, Han Seung-yeon from KARA, and Taecyun Ok from 2PM. Go to locations where stars have made memories, their favorite places to eat, and more. In total, there are 48 "story restaurants" that bear the symbol of the K-star road in order to make it easy for tourists to find their way. Scattered throughout are photozone benches and the Gangnam Tourist Information Center even has a guidebook of all the different "story restaurants."

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