Connected to Dongdaemun History & Culture Park, DDP, and the surrounding Dongdaemun markets, B the B is a beauty complex and cultural space where Seoul’s beauty companies and residents can closely interact. It also serves as a creative lounge where visitors can relax in an urban natural setting. You can enjoy various free content, including brand pop-ups from leading Seoul beauty companies, curated product exhibitions aligned with the latest trends, and experiences with products that combine innovative technology. Additionally, seasonal events are frequently held in the healing space reminiscent of a forest retreat, offering beauty-related content and information.