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※ The actual region of the content is selected.Seoul has a richer and broader spectrum than a rainbow. This spectrum is captured in space and time, in the form of various experiences and colorful videos, respectively. Whether it is an experience or a video, it will allow you to vividly experience the vibes of Seoul. Here are some unique experiential zones in Seoul where you can make extraordinary memories and time-lapse videos of Seoul that contain the time it takes to pass through the city.
Create your own, never-before-seen color! The Monami Story Lab, run by the leading Korean stationery brand Monami, operates the Ink Lab where you can choose different kinds of ink and combine them to create your own fountain pen. As the name suggests, the space is designed in the concept of a lab. Your Ink Lab experience begins by testing the colors of various inks in this space surrounded by colorful beakers. When you get the color you want by mixing different colors, you can name as you wish, and this one-of-a-kind color is stored in the data of Monami Story Lab so that you can reorder ink of this color. Apart from the experience, the Monami Story Lab is one of the places you must visit in Seoul if you are enthusiastic about stationery. It is especially interesting to see various high-end products derived from Monami’s iconic ballpoint pen “153.”
Forget about shopping in a closed, cramped space. Musinsa Terrace, located on the 17th floor of AK & Hongdae, consists of shopping and rooftop spaces. As an offline store for the online select fashion shop “Musinsa,” it is divided into the four areas of the Shop for shopping, the Lounge where art exhibitions and events are held, the Kitchen that serves drinks and desserts, and the Park, which is an outdoor terrace. One of unique features of Musinsa Terrace is the purchase system that does not require customers to carry around their heavy shopping bags. You can freely try on clothes and then buy the ones you like on the application via the QR codes attached to the products. Along with clothing and accessories, you can also shop a variety of products including independent publications, LPs, and collaboration products with other brands. Don’t forget to have a cup of Matchaspanner (Matcha + Einspanner) at the Terrace Kitchen, which has received many positive reviews from those who have already tried it. The view of the city from the Terrace Park through the window is worth seeing in person.
If you want to find cosmetic products that have appeared in famous “beautuber” (beauty + YouTuber) videos, visit the POSCO Intersection between Samseong Station and Seolleung Station. In Leco_de, a beauty complex run by the beauty YouTuber management agency Leferi, you can find a wide range of the brands and product lines recommended by the creators of Leferi, freely testing out the products (on-site purchase will also be available soon). What distinguishes Leco_de from other cosmetics shops is that it focuses on beauty on both the inside and out. Leco_de Cafe, located next to the cosmetics shop, provides a menu consisting of a variety of healthy drinks under the theme of inner beauty. The most popular item on the menu is “UNA Beauster Premium Yogurt,” which was created in collaboration with the popular beautuber UNA. It is especially popular with nearby office workers as it contains plenty of natural and organic ingredients such as camu camu and aronia. With the high ceiling and natural light seeping in through the glass walls, Leco_de always has a bright and cheerful atmosphere.
More than 3,000 products from 30 brands of Amorepacific that have led K-beauty, including HERA, Sulwhasoo, LANEIGE, IOPE, and innisfree, are all gathered here. Amore Seongsu is a beauty lounge where you can find all the products of Amorepacific’s brands in one place and is thus called a “beauty library.” Before entering the shop, you are guided to the “cleansing room.” After cleansing the makeup you are wearing, you can select and try out products of different brands and lines classified by texture and functionality, satisfying your own taste and needs. However, the purchase of products is not possible in Amore Seongsu since it operates with a focus on providing “experience,” enabling customers to explore all products to find ones that match their skin best. Amore Seongsu was created by renovating an auto repair shop in Seongsu-dong. They preserved the old concrete walls of the repair shop, adding warmth to the space with green plants and lighting. On the second floor is the café OSULLOC boasting an outdoor terrace.
Wadiz is a company that has become synonymous with online crowdfunding in Korea. The crowdfunding platform has opened its showroom in Seongsu-dong. Space Wadiz is the offline space for communication between consumers and producers who have been interacted only online thus far. The old building where a paper mill and call center were located in the past was renovated and reborn as this new cultural space. Concrete, bricks, and sand were used to add charm to the old building. The interior consists of a total of 4 floors, from the 1st basement floor to the 3rd above-ground floor and the rooftop. The first basement floor (SQUARE) is a multi-purpose space where startup-related events can be held. The first above-ground floor (SPACE) displays products that are currently being funded through Wadiz. Here, customers can find these products and participate in funding via QR codes on site. The second floor (PLACE) consists of a maker store where you can purchase successfully funded products as well as a cafe where you can enjoy a cup of coffee. The rooftop on the 3rd floor is a space for relaxation in the atmosphere of Seongsu-dong. The space at the entrance, which is filled with white and mint-colored balls, was formerly the security room of the paper mill. Space Wadiz is full of new energy that stimulates the imagination.
The old palaces and city wall trails embroidered with red and yellow autumn leaves, the Hangang River flowing at the foot of Namsan Mountain, and the night of Seoul that sparkles with countless lights. All these scenes are contained in this one short video. The trajectories of busy cars are reminiscent of shooting stars. Once you see this video, you will agree with a user who commented, “I should show this to my non-Korean friends.” It took about a year and a half to shoot the video. Time-lapse is an arduous technique that requires the control of various variables as well as time, so patience is essential. The video was mainly filmed from viewing points that command panoramic views of Seoul, such as Bukhansan Mountain and Gwanaksan Mountain. “Weekdays are more beautiful in Seoul,” the creator says. This is because of, according to the artist, the many citizens of Seoul who work late at night in numerous buildings. It is their passion for life that lights up the night of Seoul. Here is a tip for travelers: it is recommended to climb Bukhansan Mountain and Gwanaksan Mountain when the east wind blows in Seoul. When the western wind blows, your view can be blurred due to fine dust, but when the east wind blows, the mountains present you with a clear view of the city.
What would Seoul look like without any people? This video shows the empty streets of Seoul that you cannot even begin to imagine. Not a single person appears during the running time of 2 minutes and 20 seconds. You can only see time flowing, as usual, silently around the city. This video gives life to your vague imagination about what an uninhabited Seoul would look like. Let’s find a different face of Seoul, appreciating how pleasant and clean the city is and thank the artist for their hard work erasing all human images by masking each frame, showing their artisan spirit.
Hyper-lapse is a technique of taking pictures by moving the camera, and then displaying the images very quickly to make them look like a video. Unlike in time-lapse videos that feature fixed viewpoints, in hyperlapse videos, you can even feel the passage of this compressed time from different viewpoints. This feature offers an amazing sense of dynamics. The splendid editing skills add to catharsis. This video shows all of Seoul’s representative tourist attractions such as Gwanghwamun Gate, Gyeongbokgung Palace, Dongdaemun Gate, Sangam-dong, N Seoul Tower, Lotte World Tower, and Saebitseom Island. The vividness of the images in the scene of Junghwamun Gate in Gyeongbokgung Palace at the beginning of the video makes the gate seem to pop out from the screen. The last scene that features Gwanghawmun Gate makes you feel as if you are being swallowed into the gate. The high precision 8K quality adds to the dynamics, making you feel as if you have watched the passing of a day in Seoul very quickly from an amusement park ride for about 4 minutes without a break.
The beautiful sceneries of Yeongdeungpo-gu, the political and economic center of Seoul, has been captured with time-lapse and hyper-lapse techniques. Starting with Yeouido Hangang Park, various places such as Dangsan, the National Assembly, Seogangdaegyo Bridge, 63 Building, and Times Square show themselves one by one. This video is part of a series that also includes “Dongjak in Seoul” and “Jongno in Seoul.” This 3-minute videos contrasts day with night in Yeongdeungpo-gu―the trajectories of cars like flowing like streams of water, the view at night reflected in the ripples of the river, buildings that are still under construction, citizens enjoying nightlife on the riverside, and the soft moonlight illuminating the National Assembly. This video expresses time passing around Yeongdeungpo-gu, which blooms splendidly at night, with vivid colors, emphasizing the energy of the area that is felt more at night than during the daytime.
One of the unique charms of Seoul is the harmony between the mountain and cityscapes. The various views at night of Seoul from Inwangsan Mountain, Guryongsan Mountain, and Gyeyangsan Mountain have been captured in this video. These sceneries are new and even different from views seen from a drone. The shade cast on the mountain ridges when the sun is hidden by clouds sways like a wave. Seoul’s topographical features as a city surrounded by mountains stretching out around Namsan Mountain is well reflected in the frame. If you look at the landscape in the video for a long time, the city will eventually feel like a part of nature. This is because Seoul is a city harmoniously blended with its natural surroundings.
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