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Nowhere exudes more local and traditional charm than Insa-dong, a quaint neighborhood in the center of Seoul that transports visitors back to a time when women wore hanbok and men rode horses. With its wooden tea houses, boutique galleries and street vendors selling traditional snacks, a stroll through Insa-dong is mandatory for all visitors, especially on Sundays when the streets become traffic free and come alive with street performances, buskers and throngs of young and old who have come to experience one of Seoul’s most fascinating and creative neighborhoods. While the entertainment here is free, Insa-dong is also one of the best places in Seoul to purchase traditional Korean art, products, and other souvenirs, as it is filled with antique shops, art galleries, traditional stationery shops, handicraft shops, pottery and porcelain shops, bookstores, and art supply stores. Insa-dong is also home to many traditional restaurants and tea houses.

[Dec. 29, 2015 20:42  Input / Jan. 20, 2016 00:00  Publish]


• Address
03145  39-1, Insadong-gil, Jongno-gu, Seoul  
• Phone

Map & TransportationShow / hide content

Address 03145  39-1, Insadong-gil, Jongno-gu, Seoul  
Subway Jongno 3-ga Station (subway lines 1, 3, 6 ) exit 4, 5, roughly 10 min. away on foot
Anguk Station (subway line 3) exits 5, 6, roughly 5 min. away on foot
Directions Details
버스도착정보 안내
버스 번호 도착 정보

TripAdvisor Reviews

Trip Advisor

Traveler Rating4.0

Based on 5826 Traveler

Latest 5 reviews of Insadong

4 2018-09-21 youngarmywife
Traditional Korean themed market
Our guide said this shopping area is suppose to be old Korean themed so signs are in Korean only. However, it is still very English friendly. Higher quality items and good prices. Lots of pottery...
5 2018-09-21 775erinl
Must visit
Always a great place to visit in Seoul. Even when it’s crowded Insadong offers a relaxing atmosphere because of the architecture and cultural vibes. There is a quaint little teahouse (see pictures...
4 2018-09-19 jayjasonkang
Great place to see traditional things
Nice place for a tourist to visit. You can find lots of traditional tea houses, gift shops etc. However, it can be a little too touristy.
5 2018-09-18 Peter G
Peter G
Great gift shops, we bought many goods a memories here. Very interesting shop where the woman who ran it had made EVERYTHING in the shop herself, amazing
5 2018-09-16 Mohamed Noh I
Interesting place. Recommended to go to to take in the sights and take in the korean culture. Recommended