03145  39-1 Insadong-gil, Jongno-gu, Seoul  

See & Do Shopping


Nowhere exudes more local and traditional charm than Insa-dong, a quaint neighborhood in the center of Seoul that transports visitors back to a time when women wore hanbok and men rode horses. With its wooden tea houses, boutique galleries and street vendors selling traditional snacks, a stroll through Insa-dong is mandatory for all visitors, especially on Sundays when the streets become traffic free and come alive with street performances, buskers and throngs of young and old who have come to experience one of Seoul’s most fascinating and creative neighborhoods. While the entertainment here is free, Insa-dong is also one of the best places in Seoul to purchase traditional Korean art, products, and other souvenirs, as it is filled with antique shops, art galleries, traditional stationery shops, handicraft shops, pottery and porcelain shops, bookstores, and art supply stores. Insa-dong is also home to many traditional restaurants and tea houses.


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Directions Details
버스도착정보 안내
버스 번호 도착 정보
03145  39-1 Insadong-gil, Jongno-gu, Seoul  
Jongno 3-ga Station (subway lines 1, 3, 6 ) exit 4, 5, roughly 10 min. away on foot
Anguk Station (subway line 3) exits 5, 6, roughly 5 min. away on foot

TripAdvisor Reviews

Traveler RatingRating:4.0 (Based on 6123 Traveler)

Latest 5 reviews of Insadong

  • Tourist area, with plenty of shops
    Walk past here by accident. There are plenty of individual shops for gifts. However I would definite bargain. As majority of the time only tourist come over here. The area is quite atmospheric...
    Rating:3 EastmeetsWestAB2019-05-22
  • A really great souvenir shopping street
    Well, you know how these places usually are. Same things over and over, with prices varying two-fold. Stuff made in China... You know what I'm talking about. All this can be found here, BUT to much...
    Rating:5 sashkello2019-05-19
  • Local shopping
    If you’re looking for a place to buy local souvenirs this is it. There are a bunch of local shops catered to locals more than tourists. There is also a buda temple near by. There is some street food...
    Rating:4 E4234VOantoniot2019-05-14
  • Nice area, and things to see and do!
    You can shop many traditional Korean arts and crafts here. It was nice area to explored the culture and history of Korea.
    Rating:4 HiSophie42019-05-13
  • Not especially interesting
    The main “antique “ street was little more than a tourist mall but the side streets with their rabbit warrens of buildings with numerous stalls were more interesting though the items for sale looked...
    Rating:3 DavidG8972019-05-13
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