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Nowhere exudes more local and traditional charm than Insa-dong, a quaint neighborhood in the center of Seoul that transports visitors back to a time when women wore hanbok and men rode horses. With its wooden tea houses, boutique galleries and street vendors selling traditional snacks, a stroll through Insa-dong is mandatory for all visitors, especially on Sundays when the streets become traffic free and come alive with street performances, buskers and throngs of young and old who have come to experience one of Seoul’s most fascinating and creative neighborhoods. While the entertainment here is free, Insa-dong is also one of the best places in Seoul to purchase traditional Korean art, products, and other souvenirs, as it is filled with antique shops, art galleries, traditional stationery shops, handicraft shops, pottery and porcelain shops, bookstores, and art supply stores. Insa-dong is also home to many traditional restaurants and tea houses.

[Dec. 29, 2015 20:42  Input / Jan. 20, 2016 00:00  Publish]


• Address
03145  39-1, Insadong-gil, Jongno-gu, Seoul  
• Phone

Map & TransportationShow / hide content

Address 03145  39-1, Insadong-gil, Jongno-gu, Seoul  
Subway Jongno 3-ga Station (subway lines 1, 3, 6 ) exit 4, 5, roughly 10 min. away on foot
Anguk Station (subway line 3) exits 5, 6, roughly 5 min. away on foot
Directions Details
버스도착정보 안내
버스 번호 도착 정보

TripAdvisor Reviews

Trip Advisor

Traveler Rating4.0

Based on 5740 Traveler

Latest 5 reviews of Insadong

3 2018-07-21 Agungsbatu
Shopping place
Shopping center, whether for the expensive or cheap. Some gifts can be obtained here. Places to eat are also many choices. Easily reachable by subway or taxi.
4 2018-07-20 aaronma
Worth a short visit (2 hours)
Had lunch here, Hanbok (traditional Korean clothing photo shoot), a little shopping. It’s worth an hour or two if you are in the area.
3 2018-07-16 Edmund E
Shopping area mainly for arts and crafts
It is a haven for arts and crafts enthusiasts. nevertheless good to browse through the many shops which are a bit different from the meongdong area.
5 2018-07-15 Bill C
Great Tourist Area
I enjoyed walking through this area with its numerous shops, galleries, and restaurants. The Poop Cafe is also located in this area. Insadong is within walking distance of the Gyeongbokgung Palace.
4 2018-07-14 SuzNfamily
Fun hip area
Love this little pocket of Seoul. Great little restaurants and cafes. Specialty and artsy shops and galleries make this a special little area. Just a few minutes from Myung Dong.