Jongno Jewelry Shopping Street

03139  Jongno 3-ga vicinity, Jongno-gu, Seoul  

See & Do Shopping


 Jongno Jewelry Shopping Street, located in Jongno, a central district of Seoul, is well known nationwide. It is estimated to house between 2,000 and 4,000 jewelry stores of every size and packed close together in one district. Jongno district has always had a large floating population and has been a well-developed commercial area since olden times. The jewelry street in its current form has existed since the 1960s. Even though the area has repeatedly undergone major changes to its academic and entertainment venues, the jewelry street continues to be as lively as ever. At present, about 70 percent of the domestic jewelry market is traded on Jongno Jewelry Shopping Street.
The first thing that catches the eye is the number of wholesale and retail stores lining the street (Jongnodaero), which now form a new commercial zone in the area. Here, customers can purchase jewelry at around 20 to 40 percent cheaper than market prices, since most stores have close connections with jewelry-makers and can lower prices. Proof of this is the number of gold-and-silver workshops nearby, in an area slightly bigger than 3.3 square meters. Jewelry Street is especially popular with lovers and soon-to-be-married couples, and overseas tourists frequently visit looking for Korean jewelry at low prices.


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Directions Details
버스도착정보 안내
버스 번호 도착 정보
03139  Jongno 3-ga vicinity, Jongno-gu, Seoul  
Line 3 Jongno 3(sam)-ga Stn. From exit 1, 2, 9, 10,11
Line 5 Jongno 3(sam)-ga Stn. From exit 1, 2, 9, 10,11
Line 1 Jongno 3(sam)-ga Stn. From exit 1, 2, 9, 10,11

TripAdvisor Reviews

Traveler RatingRating:4.0 (Based on 10 Traveler)

Latest 5 reviews of Jongno Jewelry Shopping Street

  • Jongno jade shopping
    Shopping for jade in the Jongno district is ok but I couldn’t find much jade stores but heaps of jewellery. Make sure you have good bargaining skills as some of the merchants can be tough. Can’t wait...
    Rating:4 579calvinw2018-11-19
  • A rare and vast area of jewellery, watch and goldsmith
    There is approximately 4-5 kilometres of street grouping with sales centre of jewellery, gold, and pearl, which comes in thousands of hundreds of stores to make up the area so peculiar and special...
    Rating:3 Chun pang L2016-12-31
  • Great selection and service?
    Kisha is a great shop for custom jewelry, and also has good selection of gold, diamonds and pearl items. Very nice service and helpful. Great experience and value.
    Rating:5 MissLittleTheMerrion2015-11-17
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