Becoming Seoul’s ‘Goddess’

See & Do Tours


Since we can't see Hallyu stars from nearby, we usually see them on photos and videos.

A female fan may want to follow a Hallyu star's fashion, hairstyle, or make-up or want to be pampered the same way after seeing stars in a beauty shop during variety shows.
Now that's not only for Hallyu stars!! We can look beautiful too!!!!! By visiting the places where Hallyu stars have already been and investing in yourself, you'll see yourself becoming beautiful and receive a souvenir for collecting stamps too! It's killing two birds with one stone~
This course is divided into two sections: Gangnam and Myeongdong. Gangnam has many luxury beauty shops while Myeongdong has many make-up stores!
Let's take a look at Gangnam first~

A by. BOM

A by. BOM (에이 바이 봄) 사진

A beauty shop located in Gangnam Cheongdam-dong, run by Kim Bomi who is the wife of Infinite Challenge's Producer Kim Tae-ho.
It is frequently visited by celebrities such as Choi Ji-woo, Lee Yeon-hee, Han Ye-seul, Park Bo Young, Jo Yeo-jeong, Park Soo Jin and many newscasters too.
The ground floor is for make-up and the basement is for hair styling^^
This is the hairdresser's where Noh Hong-chul ran into Choi Ji-woo during the filming of Infinite Challenge in March 9th, 2013!
There is a chef and a terrace in the basement. It offers good service and a quiet atmosphere. Since it visualized a Hongdae style café, it is a complex cultural space where you can relieve everyday stress by reading a book while getting your hair or make-up done.

Location Information

Contact : 02-516-8765
Homepage : (Korean)
Directions Leave Exit 4 of Apgujeong Rodeo Station (Bundang Line), and go up the alleyway next to Smoothie King and Outback Steakhouse.

Nail Bub

네일 Bub 사진

A nail salon located at Gangnam Sinsa-dong. It's open throughout the year from 11a.m. to 11p.m. and was in charge of Girls Generation's nails in their album cover shoot.
It decorated Girls Generation's nails in their 'I GOT A BOY' music video, which is why there are albums and signatures on display.
The salon is very cozy and quiet.
The staffs are trustworthy because they become designers after receiving education and training by a gel professional.
The second branch is in Dongdaemun (Closed on Mondays, 11a.m. ~ 4p.m.).
Reserved customers come first so any reservation after 15 minutes is automatically cancelled. Be aware!

Location Information

Contact : 02-543-0510
Homepage : (Korean)
Directions Leave Exit 5 of Apgujeong Rodeo Station (Bundang Line) and go straight through the alleyway between Standard Chartered Bank and 
Paris Baguette.
Turn right when Shinbong Hwaro Gui comes in sight, and it's next to Sorrento.


NIHAO Body & Skin​NIHAO Body & Skin 사진

It's a massage shop located at Gangnam Sinsa-dong.
The shop's Guinot cosmetic products were introduced as actress Kim Seong-ryeong's personal products during < Kim Seong-ryeong's Woman Show >.
Jo Kwon and Ga-In were also seen enjoying a foot bath during < We Got Married >.
It offers various programs, and the atmosphere is great thanks to the sophisticated interior design. You can relieve stress and find psychological stability because it's so quiet, and it's also a unique date course for lovers.
You can make the most of it by purchasing seasonal pass
(300,000 won, 500,000 won, and 1,000,000 won).

Location Information

Contact : 02-3443-0704
Homepage : (Korean)
Directions Leave Exit 5 of Apgujeong Rodeo Station (Bundang Line), turn right into the alleyway after Wyne, and it's on the first floor.


NIHAO Body & Skin 지도

Myeongdong Lotte Young Plaza NII

명동 롯데 영프라자 NII 사진

Myeongdong Lotte Young Plaza is an eight-story building (B1 ~ Floor 7), and runs SM Town (store) in the basement. As the first Korean young fashion store to open in November 2003, it leads the domestic young fashion industry, diverse range of products, and a differentiated cultural life zone. The unique interior design, convenient transport, and high quality service attract not only domestic but also foreign customers.
In 1989, Sejung's affiliate company established its affiliate company called which owns NII. NII is a young casual brand based on the traditional American style from Ivy League in Eastern U.S. It also manages NII supporters who publish periodical fan arts (of JYJ). JYJ has previously worn NII T-shirts during their fan meeting, and the stores display JYJ's video on TV.
Although Young Plaza is very busy and busting with tourists in general, the third floor of NII is quiet and the store is quite small.

Location Information

Contact : 02-2118-5721
Homepage :
Directions Exit 7 of Euljiro 1-ga Station (Line 2) leads to the department store's basement.

Myeongdong SPAO

명동 SPAO 사진

SPAO is the first Korean brand to land in Japan which is low-priced and similar to UNIQLO.
In order to adjust to the Hallyu Wave, E-land Group joined hands with SM Entertainment to target clothing and accessory markets.
Myeongdong SPAO was also the venue for Girls Generation's fan signing event. Why not create your own fashion style by trying on the clothes that Girls Generation wore?
There is an elevator within the store so it's never too crowded or stuffy to look around. It's easy to find the clothes you want because there are lots of staffs.
On the third floor, there is also a karaoke called 'Everysing' which is run by SM Entertainment – good news for Hallyu fans.

Location Information

Contact : 02-319-3850
Homepage : (Korean)
Directions Leave Exit 4 of Myeongdong Station (Line 4) and walk straight between Migliore and Uniqlo, then turn left towards Nature Republic, and it's next to Smoothie King.

Myeongdong Nature Republic

명동 Nature Republic 사진

In 2011, Nature Republic's exclusive model KARA attended the 'Nature Republic Fans Thank You Event' in Tokyo, Japan. In 2012, it sold collaboration products with its exclusive model Shin Se-kyung, and donated towards Save the Children's 'Send Goats to Africa Hope Relay.'
As of July 2013, there are 470 branches in Korea and 60 branches across 12 foreign countries.
Following Japan's Makgeolli craze, it developed the MACCOLA line, and Jang Geun-suk raised the brand awareness by advertising MACCOLA soap in Japan. In Nature Republic's Myeongdong World Branch, Jang Geun-suk's photo is hung widely across the outer wall, and his panels are on display in front of the store.
Visiting Hallyu fans often take photos with the panel.

Location Information

Contact : 02-753-0123
Homepage : (Korean)
Directions Leave Exit 6 of Myeongdong Station (Line 4), and walk straight between Migliore and Uniqlo about 50metres to find
Nature Republic on the left side building.

Myeongdong Converse

명동 converse 사진

At Myeongdong Custom Studio, customers who purchase Chuck Taylor can color a pair of converse for free.
From purchasing to customizing a pair of converse, you can select any color of your choice and create your own unique converse.
It's the one and only chance to make a converse based on your choice of color and graphic!
There are celebrity autographs in the center of the store.
Kwanghee and Sunhwa couple designed their couple converse during , and idol group A Pink attended the opening event.

Location Information

Contact : 02-777-4040
Homepage : (Korean)
Directions Leave Exit 6 of Myeongdong Station (Line 4), and walk straight between Migliore and Uniqlo, go past LACOSTE to find Myeongdong Converse opposite of MIXXO.

Myeongdong MYON

명동 Myon 사진

Myon is a sticker photo shop that owns many sticker photo booths.
It might be difficult to locate the store's sign because there is another store sign underneath that sells chalba, wang mandu, and hotteok, but there is a stairway leading downstairs on the right.
At the entrance, Hallyu fans are greeted by a TV that screens Hallyu idol shows.
The store became even more famous after Kwanghee & Sunhwa couple and Taemin & Naeun couple took sticker photos here during < We Got Married >.
Visitors are forbidden to take photos of the celebrity photos that are displayed on the counter. Follow this Hallyu Tourism course from hairstyle, nails, massage, fashion, make-up and even footwear to become beautiful like a Hallyu star, and why not take a sticker photo to treasure that beauty?


명소 지도


권역 지도

Follow the Hallyu Tourism beauty course of two places in Seoul (Gangnam, Myeongdong), and let's all become goddesses of Seoul!