Eat, Drink, and Rest like Seoulites in Euljiro

See & Do Tours

Top left : seolleongtang of 'Munhwaok' , Top right : District C ‘ARC‧N‧BOOK’ , Bottom left :'Cosmos Wholesale' , Bottom right : Euljiro Nogari Street


The “new-tro” trend is rising in Seoul. If you want to eat, drink, and rest like Seoulites in Euljiro, check this out! Transforming itself from a dark back alley to a new cultural hotspot among younger generation, Euljiro is a unique utopia where you can enjoy the taste and style of Seoul. From old stores that maintain Seoul’s old look to the trendiness that appeals to young generations, Euljiro is the perfect place to feel the raw sensibility of Seoul.


Tour Course

Munhwaok – District C ‘ARC‧N‧BOOK’ – Cosmos Wholesale – Euljiro Nogari Street






Beat the Heat at a Seoul Future Heritage Restaurant






Located near Euljiro 4-ga Station, Munhwaok is a restaurant with more than 50 years of tradition. You can get there quickly from Exit 4 of Euljiro Station. Even during the daytime hours, you can see many elderly people leisurely enjoying their soup and rice with a glass of soju. The most popular dish at Munhwaok is seolleongtang. Try out "Iyeolchiyeol," a method Koreans use to beat the heat with a bowl of tasty and healthy seolleongtang


What is “Iyeolchiyeol(以熱治熱)”?
It is a Chinese phrase meaning "fight the heat with heat," so it is often referred to beating the heat by eating hot food in Korea.



Name : Munhwaok

Address : 62-5, Changgyeonggung-ro, Jung-gu, Seoul

Operating hours : Every day 06:00 a.m. - 9:30 p.m.

Phone : 02-2265-0322

Main dish : Yangji seolleongtang (Beef Brisket and Ox Bone Soup) 9,000 won






A Cultural Complex Landed in Euljiro

< District C ‘ARC‧N‧BOOK’ >



District C ‘ARC‧N‧BOOK’


Directly connected to the Euljiro 1-ga Station, District C is a great rest spot made up of ARC‧N‧BOOK and Thingool Store and provides a cool retreat in for hot summer. ARC‧N‧BOOK with its British vintage interior, boasts an eye-catching tunnel made up of books, and is currently emerging as a hot place on social media. The place is divided into four themes: Daily, Weekend, Style, and Inspiration. This unique setup offers tourists a unique experience where they can read travel books and also browse through camping goods. From a curated themed bookstore to a lifestyle select store, why not try discovering your taste, away from the hot sun?



Address : B1F, 29, Eulji-ro, Jung-gu, Seoul

Operating hours : Every day 10:00 a.m. - 10:00 p.m.

Inquiries : 070-8822-4728






Meet Old Seoul Inspired by the New-tro Trend

<Cosmos Wholesale>



빈티지샵 'Cosmos Wholesale'


When you enter the unique heart-shaped door of Cosmos Wholesale located on the second floor of Euljiro 3-ga Shopping Center, you will find all sorts of goods as if all things in the universe were gathered here. The store carries and sells old records, classic books, and vintage accessories from Korea and all around the world as well as beverages such as traditional Korean teas for shoppers. The store, reflecting the rising trend of new-tro (a combination of “new” and “retro”) is filled with rare items that are reminiscent of the old Seoul. One thing to note is that since some of the items are so rare, you may not know where they come from and prices may be solely up to the owner.


Cosmos Wholesale

Name : Cosmos Wholesale

Address : 2F, 29, Eulji-ro 11-gil, Jung-gu, Seoul (2F, 11-3, Supyo-dong, Jung-gu, Seoul)

Operating hours : 2:00 p.m. – 8 p.m. (Closed on Tuesdays and Wednesdays)

Phone : 02-2688-4808

Website :






A Joyful Summer Night on a Seoul Street

<Euljiro Nogari Street>



Euljiro Nogari Street


Not far from Cosmos Wholesale is Euljiro Nogari Street, a street filled with Korean-style outdoor pubs. When night falls after a hot summer afternoon, the street is full of people who just want to enjoy a glass of cold beer with cheap nogari. As such, Euljiro Nogari Street has long served as a popular gathering spot for people after work. As you walk through the noisy street, you will find yourself naturally grabbing a seat. People are seated so close to each other that you can hear everything the people next to you are talking about, but that is also a part of this street's charm. Euljiro Nogari Street, which was designated as Seoul's future heritage in 2015, is a recommended place to visit for those who would like to experience the friendly and ordinary atmosphere of Seoul.


What is nogari?
Young pollack that is commonly eaten with alcoholic drinks. People usually tear dried fillets into pieces with hands and dip them in red pepper paste.



Euljiro Nogari Street

Operating hours : Vary by store

Location : Eulji-ro 3-ga, Jung-gu, Seoul

Transportation : Exit 4 of Euljiro 3-ga Station (Subway Line 2 and 3)