The Golden Age of K-Beauty - An Insider Hallyu journey following Beauty Room

See & Do Tours

<The Golden Age of K-Beauty - An Insider Hallyu journey following Beauty Room


The JTBC4 TV show Beauty Room has become a popular topic with the combination of K-Pop and the world beauty trend leader K-Beauty. T-ara’s Hyomin, known as the main idol insider, along with Jun Hyoseong of Secret, Sol-bin of LABOUM, and Gongchan of B1A4 have gotten together to introduce cosmetics and fashion items used by idols along with hot destinations where only insiders go. Let’s take a Hallyu insider’s trip with an introduction from Beauty Room!

Tour Itinerary

ON and the Beauty – Kitchen Lab, Garosu-gil branch – JOY187 – Jipssaeuiharu Cat Cafe



Tour 1

Great tips revealed

ON and the Beauty



In episode 8 of Beauty Room, Jun Hyoseong and Gongchan revealed several beauty tips from lip products to how to choose UV blocking products, all at the beauty shop ON and the Beauty in the Avenuel World Tower. This shop offers three specialized services. The first is SearchOn, which enables real-time database searches for hot items and gives information on sales ranking by brand and category. Second is TouchOn, which recognizes the sticker on a product to offer online reviews, ingredients analysis, and even recommended accompanying products. Finally, CatchOn calls a professional staff member right when they’re needed for the product being viewed to offer consultation and makeup services. If you’re into beauty, this is a great place to visit to look around at a wide variety of cosmetics brands and buy the right products for you, from the basics to color tones.



ON and the Beauty

Address: Lotte Department Store Avenuel World Tower B1 level, 300, Olympic-ro, Songpa-gu, Seoul

Opening hours: 10:30-20:30 daily

Contact: +82-2-3213-2085

Directions: Subway Line 2 Jamsil Station (#216) Exit No. 11, walk 6 min.



Tour 2

Sol-bin and ZN’s date destination

Kitchen Lab on Garosu-gil



Kitchen Lab on Garosu-gil is where LABOUM members Sol-bin and ZN enjoyed a date in episode 4. Growing restless, the two order pen shell risotto and steak. Pen shell risotto is the specialty here, boasting a grand presentation with a generous portion of smooth and savory cream on giant pen shells. The steak with golden grilled pineapple and mushroom garnish can be enjoyed in a generous portion considering the price.


Kitchen Lab on Garosu-gil

Address: 30-1, Apgujeong-ro 10-gil, Gangnam-gu, Seoul

Opening hours: 11:00-22:00 daily

Contact: +82-2-517-0554


Directions: Subway Line 3 Sinsa Station (#337) Exit No. 8, walk 8 min.



Tour 3

Announcing the go-to beauty shop for idols!




JOY187 is the beauty shop introduced by LABOUM’s Sol-bin in Beauty Room episode 2. She introduces how the idols have their makeup and hair touched up here for Beauty Room. On this episode they specially revealed beauty tips on using eyelash curlers, taking care of damaged hair, new trendy eyelash forms, and more. JOY187 offers all services related to grooming, from nail care to hair styling, scalp clinics, and makeup. It is famous a beauty shop frequented by singers Hong Jin-young and Heize, girl group EXID, and many other celebrities. Be sure to call in advance though, since the shop operates strictly by reservation only!




Address: 29, Eonju-ro 174-gil, Gangnam-gu, Seoul

Opening hours: 10:00-18:00 daily

Contact: +82-2-514-0187

Directions: Subway Bundang Line Apgujeong Rodeo Station (#K212) Exit No. 6, walk 6 min.



Tour 4

Jun Hyoseong’s relaxing spot

Jipssaeuiharu Cat Cafe



Jipssaeuiharu Cat Cafe in Gangnam, a cafe for abandoned cats, was introduced as the place most loved by Jun Hyoseong in episode 5. It finds rescued cats to help, and is operated entirely on proceeds from customer entrance fees without any other fundraising activities. Around 30 cats live here, including the American Curl “Curry,” Siamese “Choco,” and Bengal “Albert.” The cats tend to like people, so if you love cats you will have a fun time here. The entrance fee includes one complimentary drink.


Jipssaeuiharu Cat Cafe

Address: 5th floor, 14, Gangnam-daero 102-gil, Gangnam-gu, Seoul

Opening hours: 12:00-22:00 daily

Contact: +82-2-555-7984


Directions: Subway Line 2 Gangnam Station (#222) Exit No. 11, walk 10 min.


Course 1~4 on Seoul Map


※ Please note that this article was published in July 2019 and the above information is subject to change at any time.