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Dongdaemun Fashion Cluster is the mecca of K-fashion. It is a must-visit area for foreign tourists. Its popularity is on the rise due to the surging Korean Wave. In addition to shopping for clothing, the area captivates visitors through its renowned tourist attractions like Cheonggyecheon Stream and Dongdaemun Design Plaza.
With upwards of 30 shopping malls, Dongdaemun Fashion Cluster is one of the top 10 tourist destinations in Seoul. Most notably, if you have come for shopping, you’ve arrived in paradise. Throughout the cluster, you can find the best offers available for everything from clothing and cosmetics to household goods. Be sure to see it for yourself.
Migliore and Doota Mall are the flagship shopping malls of the Dongdaemun Fashion Cluster. Migliore is a 11-story mega shopping mall. Its lower floors are devoted to a wide range of clothing items, from casual to formal wear, while the fifth floor and up specialize in bags, footwear, and household goods. Doota Mall features global brands as well as local brands. The fourth floor is devoted to K-beauty products. If you’re interested in Korean skin-care products, you can expect to be hauling high-quality K-beauty goods from the shopping mall with both hands.
Dongdaemun Design Plaza (DDP) hosts a wide variety of events, such as exhibitions, fashion shows, new product releases, and conferences, which will enrich your life through diverse cultural experiences. Special events held at the DDP include the architectural tour of the DDP, the Innisfree Green Lounge, and the Seoul Bamdokkaebi Night Market (Apr. 5 – Oct. 27). Be sure to visit DDP for many surprises.
Dongdaemun Fashion Cluster is also where laborers of the past had many painful memories. In the 1970s, laborers fought tooth and nail for workers’ rights at the Pyeonghwa Market. Behind the market stands a statue devoted to the sacrifices of the laborers that worked in the sweatshops of the market. The market now plays a significant role as one of the country’s flagship wholesale clothing markets. It is also a good place to experience Korean’s unique market culture. Cheonggyecheon Stream is also just a fewsteps away. Be sure to drop by and take a relaxing stroll along the stream, which will never disappoint.
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