Where should you go shopping in Seoul? We will introduce four brands' flagship stores whose philosophy is encapsulated within the interior design. Come and see these stores that can only be experienced in Seoul with various features, such as shops, cafes, one-day classes, and even spas.
Amorepacific is a cosmetics manufacturer responsible for more than 30 brands, including Innisfree, Mamonde, Laneige, Hera, and Iope. Amorepacific’s flagship store, Amore Seongsu, is situated in the middle of Seongsu-dong. Enter the store through the narrow and intricate road. The large window and garden behind it make for a unique atmosphere.
Amore Seongsu’s first floor is made up of a garden, makeup store, and beauty library. Here, you can try over 2,000 different products and receive services from professional makeup artists. If you go to the second floor, you can have desserts and drinks from the Osulloc Café and take in the beautiful views of Seoul from the rooftop lounge.
Stylenanda is a brand that has a strong fan base in Korea from people in their teens until their thirties. Although there are many offline stores throughout the city, the Pink Hotel is a must! Located in Myeongdong, the shopping mecca of Seoul, it’s easily accessible and it’s bright pink shades on each floor make for an enjoyable shopping experience.
On the first floor, you can see products from Stylenanda’s own brand 3CE, and from the second floor you can view the collections of clothes, shoes, and bags. After you’ve finished shopping, have some desserts and beverages on the fifth floor and relax on the sixth floor’s Pink Terrace.
One of Korea’s most famous eyeglass brands, Gentle Monster, has their flagship store in Hongdae. The three floors within tell the tale of the Earth gods and their sacrifices. The uniqueness of this concept store is framed through the garden and sculptures and has succeeded in grasping people’s attention.
Experience Gentle Monster’s signature glasses and sunglasses on display here. On the first floor, there are exhibits and even activities too.
Sulwhasoo’s flagship store, located on Dosan-daero, can be seen from far away due to it’s brilliant golden exterior. This stores concept aims to light the road to the world of beauty by lantern and leaves customers with vivid memories of their visit.
Sulwhasoo’s flagship store offers a hands-on test of different makeup and skincare products, while on the first and second basement levels clients can visit the spa to receive special treatments for rest and relaxation.
※ All stores in this article have online shops as well. We hope you can enjoy a safe and comfortable shopping experience.
※ Hours of operation may vary due to the government's quarantine guidelines. Please check before visiting.