The Seoul Cafe Show is the world's largest business platform, held annually in November, aiming to connect the global coffee industry and promote food and beverage culture. Since its inception in the early days of the coffee industry, the Seoul Cafe Show has grown alongside South Korea's coffee industry. It presents a creative MICE (Meetings, Incentives, Conferences, and Exhibitions) model that combines industry, knowledge, and culture, offering unique value and experiences exclusive to the Seoul Cafe Show. As a B2B exhibition recommended by industry professionals worldwide, the Seoul Cafe Show has been recognized as a leading Global Top exhibition, showcasing global coffee and F&B market trends and presenting innovative solutions. It is a representative event for the industry, gaining recognition for its competitiveness.