2026 Seoul Lantern Festival & Gwanghwamun Market Collaboration

Seoul Lantern Festival has,

18th Edition
now reached its 18th edition, which began in 2009
3.4 Million Visitors
Attracted an average of 3.4 million visitors over the past 3 years,
1st Place
Ranked No. 1 among winter festivals in the Korea Festival Evaluation, (announced by Financial News & Hankook Research)
90%
A highly satisfying festival, with over 90% of visitors expressing satisfaction and a desire to return.

Gwanghwamun Market has,

5th Edition
now reached its 5th edition, which began in 2022
2.14 Million Visitors
Attracted an average of 2.14 million visitors over the past 3 years,
1 Billion KRW
Achieved an average annual sales revenue of over 1 billion KRW for market booths over the past 3 years,
Visitor Satisfaction 87% ↑, Merchant Satisfaction 91.3% ↑,
Seoul's representative Christmas market, with over 87% of visitors and 91% of participating merchants expressing high level of satisfaction.