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Tourism Start-ups New Projects 2020

ELFE

Published Date : Dec 16, 2020 / Edited Date : Mar 08, 2021

Spice up your travel and promotion!Meet the Location-based Event Platform 'Tourplay' When a child takes a picture with an app in a designated location while riding a cable car, the child receives a gift code text message. When a child takes a picture with a finger heart, a pigeon flies into the picture and picks up a snack then flies away again. The child will receive a text with a gift code as well. Then the child goes to the gift locker, enters the gift code, and withdraws the cute teddy bear and bag. This all is an event that the father of the child prepared for his child's wonderful memories. Then, will this be possible in real life?

When you travel with your family, friends, or colleagues, you spend time sight-touring and eating delicious food together. However, sight-seeing ends quickly and you can't eat forever. In this situation, we usually get together to play games or to chat, but has come on a trip, we feel like we need to do something more fun. ".

There is one image. A picture of a smartphone is shown on the left side. On the screen are three images: the first is of Rudolph holding a camera, the second is of a girl holding a gift box and saying, “Buy this for me,” and the third is of Rudolph singing with a microphone. There is also a white hand icon shown touching the screen.“A mobile event platform for various events of companies and organizations” is written to the right.There is also the Elfe logo in yellow and white, with the English text “TOURPLAY” located underneath.Below that is written “Tourplay is an event program that can be provided as a package.”Tourplay intends to continuously develop and provide diverse stories and mission types.(Localization and customization available for different countries, regions, cultures/corporations, groups, families, and couples) Our main service targets are organizations, clubs, and family events that oversee various programs.In the lower right corner is a picture of a person sitting on a mat near a tree.

ELFE (CEO Lee Seong-oh), the mobile app development company's on-site game app TourPlay is useful in times like this. TourPlay users can design their own missions for participants by using location, geography, and content information. Then, participants clear missions such as visiting specific locations and taking pictures with thee TourPlay app and receive rewards after completing the task.

TourPlay provides several game modes such as standalone game mode, ranking mode, and multiple game mode. Not only the game more, but users can offer rewards and penalties as well. For instance, users can create various type of missions, such as problem-solving type of mission or location-based games”.

A man is giving a presentation, looking toward the screen, holding a wireless presentation pointer in his right hand and with his left hand raised.

CEO Lee Seong-oh said, "I always wanted to enjoy my life more, so I started my own business. Now, I wish our service help others who want to find more fun in their life”. He added, “In particular, I believe that the real fun of traveling with others comes from the time when you do things with together. Plus, better if we can do actual exercises that were not able to do indoor”.

When asked what the difficulty was, he mentioned entering the market targeting general users was tough than he had expected. He mentioned "then, we started to provide festival-related events to Yangpyeong district and found a new opportunity in the B2B market. Starting with Yongmunsan Tourist Complex in Yangpyeong County, we made a partnership with the various provincial organization responsible for hosting local events such as the 'Hampyeong Butterfly Festival' and 'Gurae Sansuyu Festival'. We now also have a connection with business event planning agencies and so on. After all, we are now receiving positive feedbacks from travel-related organizations”.

Then I asked how the actual participants responded. Lee said that users who initially have experienced the service through corporate events show a high tendency to try the service with their own family or friends. "We often receive feedback from our customers that our service was the funniest thing they have done during the journey"

There are a total of six images, with three pictures each at the top and at the bottom.The first picture on the top has a yellow speech bubble that says, “Enrich your family and company events with fun programs!”There are a total of four boxes. On each box is written “Tracking mission,” “Moving mission,” “Acting Mission,” and “Short answer/multiple choice type questions.”Under the four boxes is written “Create a unique event in your daily life!”The second picture on the top also has a yellow speech bubble that says, “Enrich your family and company events with fun programs!”There are several images, including a red heart with the text “I love you” written on it, a girl that looks happy holding bear and rabbit plush dolls, a smiling ghost, and a seagull looking at a boy behind him. The text “AR mission” is shown with the images.Below that is the text “Create a unique event in your daily life!”“Let us love” is written to the left of the third picture on the top.The text “Toy Crane” is shown in the center, and there is a speech bubble saying “The Ghost in the Cable Car” on the right side. Below the text is a picture of a teddy bear and two girls.The first image at the bottom has the text “Treasure Hunt in Yudalsan Mountain” at the top center.Under the text is a picture of two characters, one with long gray hair and one with short blue hair.On the left is a speech bubble saying “Stamp Tour.” To the right of the speech bubble is written “Immortal Songs.”The second picture at the bottom shows a smartphone, with a speech bubble at the top left saying, “Please accept this and forgive me.” Below it is a picture of a happy girl holding bear and rabbit plush dolls inside a speech bubble.On the right is a golden treasure chest on a blue background, and pizza and cola are placed on the treasure chest.At the bottom of the chest is written “You got a pizza set!” The white hand icon is touching the smartphone screen.The third picture at the bottom has a yellow speech bubble saying, “Enrich your family and company events with fun programs!” There are four boxes under the speech bubble, with “Photo recognition,” “Voice recognition,” “Text recognition,” and “Escape mission” written on each box, respectively.

TourPlay's early version was called "Find the treasure under your foot". In the initial stage, "Find the treasure under your foot" service only provided event missions, while outsourcing event operations to staff in the event spot. The current version of the service provided under the name of "TourPlay" is an app-based service, offering various mission selection and customization service. It also increased user benefits by adding a purchase and payment function on their app, enabling users to purchase prizes for the mission right away.

Nowadays, 'TourPlay' is expanding its service area as an event-providing platform service for individuals and organizations. In the case of Mokpo Marine Cable Car Service, which is scheduled to be operated starting from the 1st of November, the company has installed kiosks to create and manage events at the event site. Along with the kiosk, gift storage boxes for event participants were prepared as well, so that participants can receive gifts at the event site. Moreover, TourPlay provides an online administrator page so that event designers can organize the events in advance, and execute them accordingly.

When asked about how to collaborate with the Seoul Tourism Foundation, Lee said "since our HQ office is located in the rural area, ELFE has been often encountered a limitation in terms of marketing ". He also said ELFE and Seoul Tourism Foundation's partnership will allow the company to install kiosks at the major tourist spots in Seoul, which includes Namsan, Gyungbokgung, and Insadong. Lee added that through the location-based service Tour play, Seoul can elaborate its existing tour products while enhancing the tech-savvy, premium image.

Regarding future plans, Lee asked, "Let's say you are searching for a region famous for its precious metals. Imagine what we can do next. What if we create a travel package related to this?"

Meanwhile, ELFE has actively targeted the overseas markets from the beginning. The company has been working on adding language options, and the English version is already being serviced in Vietnam and Laos.

E-mail : tourplay@tourplay.zone

Call : 02-1800-1483

Tags

#FindTreasureUnderYourFoot #FunctionalGameApplication #TreasureHunting #TourPlaying #EventPlatform #FunctionalGameApp #LeeSeongOh

예약 전 안내사항

  • 예약은 관광일 기준 최소 3일 전까지 가능합니다.
  • 기존 등록된 예약 중 그룹별 정원을 초과하지 않는 예약에 한하여 1일 전 17시까지 추가예약 가능합니다.
  • 최소 출발 인원은 3인부터 입니다. 관광일 2일 전 17시까지 누적예약인원이 3인 미만일 경우 예약은 자동 취소되며, 출발 및 취소 여부는 문자와 메일로 안내드립니다.
  • 다음달 예약은 전달 15일 이후부터 가능합니다.
  • 주말 및 공휴일, 봄 가을 성수기에는 예약이 조기 마감될 수 있습니다.
  • 해설 진행 시 발생하는 안전사고에 대해서 도보관광 사무국과 서울문화관광해설사는 책임을 지지 않습니다.
  • 보호자가 동반하지 않는 만 14세 미만의 하동 관광객의 경우 현장에서 취소됩니다.
  • 미세먼지 비상저감조치 발령 및 기타 기상악화(폭염, 태풍, 폭우 등)로 인해 도보관광 운영이 어려운 경우 모든 예약은 일괄 취소됩니다. (관광일 전날 기준)

예약 전 안내사항

  • 예약은 관광일 기준 최대 6개월 전부터 최소 5일 전 까지 신청 가능합니다.
  • 희망하시는 날짜 및 코스에 활동가능한 해설사가 없는 경우 예약은 취소될 수 있습니다.
  • 특히 주말 및 공휴일, 봄(4~5월) 가을(9~11월) 성수기에는 예약이 조기마감 되오니 이 점 유의하여 주시기 바랍니다.
  • 예약확인을 위해 도보관광 사무국(02-6025-0777)에서 확인 연락이 진행됩니다.
    (최소 5일~한달 전)3회 이상 전화통화가 이뤄지지 않을 시 예약이 취소될 수 있습니다.
  • 경복궁, 창덕궁, 창경궁, 덕수궁 35인 이상 관람 시, 해당 궁궐 사이트에서 15일 전 단체 입장신청이 필요합니다. (2014.1.1.부터 시행)
  • 해설 진행 시 발생하는 안전사고에 대해서 도보관광 사무국과 서울문화관광해설사는 책임을 지지 않습니다.
  • 보호자가 동반하지 않는 만 14세 미만의 하동 관광객의 경우 현장에서 취소됩니다.
  • 미세먼지 비상저감조치 발령 및 기타 기상악화(폭염, 태풍, 폭우 등)로 인해 도보관광 운영이 어려운 경우 모든 예약은 일괄 취소됩니다. (관광일 전날 기준)

예약 전 안내사항

  • 예약은 관광일 기준 최소 1주일 전까지 가능합니다.
  • 덕수궁의 경우 복지카드를 지참한 관광객에 한하여 무료입장이 가능합니다.
    ※ 중증(1~3급) 동반인 포함 2명 무료※ 경증(4~6급) 장애인 본인 1인만 무료
  • 보호자 또는 보조자가 동반하지 않을 경우 이용이 불가능 합니다.※ 별도의 보조자가 없는 경우 사무국으로 문의 바랍니다. (02-6025-0777)
  • 희망하시는 날짜 및 코스에 활동가능한 해설사가 없는 경우 예약은 취소될 수 있습니다.
  • 예약확인을 위해 도보관광 사무국(02-6025-0777)에서 확인 연락이 진행됩니다.(최소 5일~한달 전)3회 이상 전화통화가 이뤄지지 않을 시 예약이 취소될 수 있습니다.
  • 해설 진행 시 발생하는 안전사고에 대해서 도보관광 사무국과 서울문화관광해설사는 책임을 지지 않습니다.
  • 미세먼지 비상저감조치 발령 및 기타 기상악화(폭염, 태풍, 폭우 등)로 인해 도보관광 운영이 어려운 경우 모든 예약은 일괄 취소됩니다. (관광일 전날 기준)

예약 전 안내사항

  • 예약은 관광일 기준 최소 1주일 전까지 가능합니다.
  • 덕수궁의 경우 복지카드를 지참한 관광객에 한하여 무료입장이 가능합니다.
    ※ 중증(1~3급) 동반인 포함 2명 무료
    ※ 경증(4~6급) 장애인 본인 1인만 무료
  • 본 프로그램은 수화해설 중심으로 진행되며, 수화가 불가능한 경우 이용이 불가합니다.
  • 희망하시는 날짜 및 코스에 활동가능한 해설사가 없는 경우 예약은 취소될 수 있습니다.
  • 예약확인을 위해 도보관광 사무국(02-6025-0777)에서 확인 연락이 진행됩니다.
    (최소 5일~한달 전)3회 이상 전화통화가 이뤄지지 않을 시 예약이 취소될 수 있습니다.
  • 해설 진행 시 발생하는 안전사고에 대해서 도보관광 사무국과 서울문화관광해설사는 책임을 지지 않습니다.
  • 미세먼지 비상저감조치 발령 및 기타 기상악화(폭염, 태풍, 폭우 등)로 인해 도보관광 운영이 어려운 경우 모든 예약은 일괄 취소됩니다. (관광일 전날 기준)

예약 전 안내사항

  • 예약은 관광일 기준 최소 1주일 전까지 가능합니다.
  • 본 코스는 보행약자(거동이 불편한 고령자, 장애인, 유모차 이용자 등)를 위한 코스입니다.
  • 보호자를 동반하지 않을 시 이용이 불가능 합니다.※ 보행약자 1명당 보호자 최소 1인 이상 동반
    ※ 전동보장구(전동휠체어, 전동스쿠터 등) 사용자의 경우 보호자 1인당 보행약자 최대 4인까지 동반 가능
    희망하시는 날짜 및 코스에 활동가능한 해설사가 없는 경우 예약은 취소될 수 있습니다.
  • 예약확인을 위해 도보관광 사무국(02-6025-0777)에서 확인 연락이 진행됩니다.(최소 5일~한달 전)3회 이상 전화통화가 이뤄지지 않을 시 예약이 취소될 수 있습니다.
  • 해설 진행 시 발생하는 안전사고에 대해서 도보관광 사무국과 서울문화관광해설사는 책임을 지지 않습니다.
  • 미세먼지 비상저감조치 발령 및 기타 기상악화(폭염, 태풍, 폭우 등)로 인해 도보관광 운영이 어려운 경우 모든 예약은 일괄 취소됩니다. (관광일 전날 기준)

Read before Reservation

  • Reservation shall be made at least 3 days before the tour day.
  • Reservation for the next month is available after 15th of the previous month.
  • Reservation may be closed early during weekend, holiday, and peak season in spring and fall.
  • Seoul Guided Walking Tour Office and Seoul culture and tourism guide are not liable for the safety accidents during the Seoul Guided Walking Tour.
  • Reservation for unaccompanied tourist under 14 will be canceled on site.
  • All reservations are canceled when Seoul Guided Walking Tour is unavailable due to Particulate Matter Reduction Measure or other weather conditions (heat wave, typhoon, heavy rain). (As of the date before the tour day)

Read before Reservation

  • Reservation shall be made at least 1 week before the tour day.
  • The course is for tourists with mobility problems (Senior, people with disability, stroller user).
  • You may not use the course without an assistant (or companion)
    ※ At least one assistant shall accompany a tourist with mobility problem
    ※ In case of electric assisting device users (electric wheelchair, electric scooter users), one assistant may accompany up to 4 tourists with mobility problem
  • Reservation may be canceled when a guide is unavailable on the desired date and course.
  • Seoul Guided Walking Tour Office (02-6025-0777) will contact you to confirm reservation.
    (At least 5 days~1 month before tour day) Reservation may be canceled when Seoul Guided Walking Tour Office cannot reach you for more than 3 times.
  • Seoul Guided Walking Tour Office and Seoul culture and tourism guide are not liable for the safety accidents during the Seoul Guided Walking Tour.
  • All reservations are canceled when Seoul Guided Walking Tour is unavailable due to Particulate Matter Reduction Measure or other weather conditions (heat wave, typhoon, heavy rain). (As of the date before the tour day)

予約前の案内事項

  • 予約は観光日を基準として少なくとも3日前まで可能です。
  • 翌月の予約は、前月の15日から可能です。
  • 週末及び祝日、春秋シーズンには予約が早めに締め切られる場合があります。
  • 解説を進行する時に発生する安全事故に対し、徒歩観光事務局と
    ソウル文化観光解説士は責任を負いません。
  • 保護者を伴わない万14歳未満の児童観光客の場合、現場でキャンセルされます。
  • 微細ホコリの非常低減措置発令及びその他の気象悪化(猛暑、台風、暴雨など)によって徒歩観光の運営が困難な場合、すべての予約は一括キャンセルされます。
    観光日前日基準)

予約前の案内事項

  • 予約は観光日を基準として少なくとも1週間前まで可能です。
  • 本コースは、移動弱者(移動が不自由な高齢者、障害者、ベビーカー利用者など)のためのコースです。
  • 補助人(或いは同行人)を伴わない場合は利用できません。
      ※歩行弱者1人当たり少なくとも1人以上の補助人を伴う
      ※電動補助具(電動車椅子、電動スクーターなど)使用者の場合、補助人1当たり歩行弱者最大4人まで同伴可能
  • ご希望の日付及びコースに活動可能な解説士がいない場合、予約はキャンセルされることがあります。
  • 予約を確認するため、徒歩観光事務局(02-6025-0777)で確認のための連絡が行われます。
    (少なくとも5日~1ヶ月前)3回以上電話が通じない場合、予約が取り消されることがあります。
  • 解説を進行する時に発生する安全事故に対し、徒歩観光事務局とソウル文化観光解説士は
    責任を負いません。
  • 微細ホコリの非常低減措置発令及びその他の気象悪化(猛暑、台風、暴雨など)によって
      徒歩観光の運営が困難な場合、すべての予約は一括キャンセルされます。
     (観光日前日基準)

预约前说明事项

  • 观光日基准最少3日前方可进行预约。
  • 下个月的预约可从前月15日开始。
  • 周末及公休日、春秋旺季的预约可早期结束。
  • 进行解说时,对于有可能发生的安全事故,徒步观光事务局和首尔文化观光
    解说员概不负责。
  • 未伴随保护者的未满14岁儿童游客,会在现场取消观光。
  • 因发布微尘紧急低减措施及其他气象恶化(暴热、台风、暴雨等),无法运营 徒步观光时,所有预约会批量取消。
    (观光前日基准)

预约前说明事项

  • 观光日基准最少1日前方可进行预约。
  • 本线路是为了行动不便者(行动不便的高龄者、残疾人、婴儿车利用者等)的路线。
  • 无辅助人员(或同行人)伴随时,不可利用。
    ※ 步行不便者1名至少需要1名以上的辅助人员陪同。
    ※ 电动辅助器具(电动轮椅、电动独轮车等)使用者时,每一位辅助人员最多可陪同 4名步行不便者。
  • 希望观光的日期及线路上无解说员时,预约有可能被取消。
  • 为了确认预约,徒步观光事务局(02-6025-0777)会致电进行确认。
    (最少5日~一个月前) 3次以上无法连接时,预约将被取消。
  • 进行解说时,对于有可能发生的安全事故,徒步观光事务局和首尔文化观光解说员概不负责。
  • 因发布微尘紧急低减措施及其他气象恶化(暴热、台风、暴雨等),无法运营 徒步观光时,所有预约会批量取消。
    (观光前日基准)

預約前說明事項

  • 觀光日基準最少3日前方可進行預約。
  • 下個月的預約可從前月15日開始。
  • 周末及公休日、春秋旺季的預約可早期結束。
  • 希望观光的日期及线路上无解说员时,预约有可能被取消。
  • 進行解說時,對於有可能發生的安全事故,徒步觀光事務局和首爾文化觀光解說員概不負責。
  • 未伴隨保護者的未滿14歲兒童遊客,會在現場取消觀光。
  • 因發布微塵緊急低減措施及其他氣象惡化(暴熱、臺風、暴雨等),無法運營 徒步觀光時,所有預約會批量取消。(觀光前日基準)

預約前說明事項

  • 觀光日基準最少1日前方可進行預約。
  • 本線路是為了行動不便者(行動不便的高齡者、殘疾人、嬰兒車利用者等)的路線。
  • 無輔助人員(或同行人)伴隨時,不可利用。
    ※ 步行不便者1名至少需要1名以上的輔助人員陪同。
    ※ 電動輔助器具(電動輪椅、電動獨輪車等)使用者時,每壹位輔助人員最多可陪同 4名步行不便者。
  • 希望觀光的日期及線路上無解說員時,預約有可能被取消。
  • 為了確認預約,徒步觀光事務局(02-6025-0777)會致電進行確認。
    (最少5日~壹個月前) 3次以上無法連接時,預約將被取消。
  • 進行解說時,對於有可能發生的安全事故,徒步觀光事務局和首爾文化觀光 解說員概不負責。
  • 因發布微塵緊急低減措施及其他氣象惡化(暴熱、臺風、暴雨等),無法運營 徒步觀光時,所有預約會批量取消。 (觀光前日基準)