Café Ongoing, run by a Seochon native, offers a thoughtfully curated selection of drinks and desserts with a soft, refined flavor. Their standout, the "Ongoing Latte," blends misutgaru (roasted grain powder), ice cream, and espresso, creating a rich, nutty drink with deep flavor and just the right touch of sweetness—ideal for those who enjoy something distinct. Another must-try is the roasted sweet potato brûlée, a favorite among regulars for its unforgettable flavor. Paired with sweet treats like Basque cheesecake, financiers, and sablé cookies, the café's offerings perfectly complement a quiet moment. The interior reflects the owner’s warm, careful attention to detail, creating an inviting space to sip coffee and unwind while gazing out at Seochon’s charming streets. It feels ideal for reflecting on a creative project or soaking in inspiration—perfect for those who enjoy places with heart and soul.