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Jongno Eunhaengnamujip is a beef galbi (grilled ribs) restaurant that opened in 1986. It modernly recreates the beef short ribs that noblemen enjoyed during the Joseon Dynasty. Using high-quality beef, they serve beef short rib dishes that excel in taste, aroma, and texture. Particularly, the rich marinade deeply penetrates the meat, and its sweet fragrance stimulates the senses. The founder was captivated by a traditional Korean house (hanok) with a 150-year-old ginkgo tree (unhaengnamu), leading to the establishment of "Jongno Eunhaengnamujip." Not only is the food delicious, but the service is also outstanding—so much so that the president of a certain organization once recommended that his staff learn from the kindness of the restaurant’s employees.ness of the restaurant's employees.