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Gentle Monster is a domestic eyewear brand that has garnered attention through collaborations with popular Hallyu stars. The Gentle Monster Sinsa flagship store in Garosu-gil, Sinsa-dong, features a striking white exterior, a large entrance, and an open first-floor layout that catches the eye. The biggest attraction of Gentle Monster is its unique approach of varying the concept and design of each location, offering diverse interiors and spatial changes. The Sinsa flagship store is no exception.Renovated in June 2023, this place features the theme 'TIME - SLEEP,' presenting an imaginative story that creates a time-slip phenomenon through the medium of sleep. The fantasy of time slips is expressed through large art objects, with research into structural forms and the movements of animals resulting in extraordinary scenes. Each floor showcases a variety of eyeglass collections and objects with unique designs, creating a stylish and distinctive space. Inspired by the movements and forms of living creatures, the artfully expressed objects invite visitors to escape reality and experience their own fantasies.