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Shinsegae Department Store is the largest and oldest retailer in Korea and was the first to introduce the concept of the department store to Korea in the 1930s. In the present day, it is positioned as a luxury department store that features several different departments and a wide variety of brand names, from up-and-coming designers to the world’s top three luxury labels. The store offers a new lifestyle experience as a venue that mixes shopping with culture.

The flagship store of Shinsegae Department Store has an interesting history as Korea’s first department store. The main building of the store was opened in 1930 as the Gyeongsong branch of Mitsukoshi, a Japanese department store franchise. The store adopted its current name in 1963, and since then has opened many branches all over Korea. The flagship store is an iconic place that symbolizes Shinsegae’s traditions and values and its elegant architecture recalls its long history.