Save travel information you're interested in according to the region to view in your favorites list later on.
※ The actual region of the content is selected.This is the place fandom comes alive simply by walking through the streets. Hongdae is home to not only the KakaoTalk and LINE Friends stores, but also has Idolllook, a shop stocked to the brim with various fan dolls and clothes!
Let’s take a tour around Hongdae and become superfans!
In addition to LINE Friends, you can also find BT21 characters here adding to the allure. Thanks to BTS’s global popularity, this place has become one of the newest landmarks in Hongdae.
Additionally, you can attend an interview with the BTS members and find all BT21 character products. Fans can even see the entire manufacturing process of the BT21 goods created in collaboration with BTS, from the initial sketch, set-up, preference, values, all the way until materialization. The character products are not only designed with seasonal themes and trends, but also with functionality, making them a beloved item by fans.
Including the basement and two above ground floors, the LINE Friends Store is huge, covering an area of 1,322.31 m². There are many things to see and enjoy, including toys and stationery items as well as household goods, fashion, beauty products, electronics, and even a cafe.
Check out cafe BRAUND, a space of culture and community, located on the basement floor.
Kakao Friends’ Hongdae Flagship Store is a must-visit spot on your trip. Each of the eight Kakao characters have unique charms and personalities, and are loved by many people. The Kakao Friends characters, which are known all over the nation, have also been nominated as Korean tourism ambassadors, attracting a lot of attention and love not only in Korea, but also in other countries.
Upon entrance you will be greeted by a giant Ryan statue. The store spans throughout three floors. Toys, household goods, stationery, and miscellaneous items can be found on the first and second floors, while a cafe and everyday electronics can be found on the third floor.
Kakao Friends has been launching a range of lifestyle goods that can be used in all aspects of consumers’ lives, including household goods, toys, stationery, electronics, fashion, and jewelry, so that consumers can enjoy the Kakao Friends characters in their daily lives, beyond the mobile world.
Through the interior design that gets regularly updated with seasonal themes and collaborations between a variety of brands, the store is always offering new things to see and enjoy. Discovering the hidden photo zones located throughout the store where you can take your best selfies is also a fun activity that you can do here.
To wrap up your shopping, we highly recommend the Ryan Cafe on the third floor.
Idolllook-where you can find fan dolls and clothes! Since its launch in February 2018, this store has become known to countless people through word of mouth, attracting visitors on both the weekdays and weekends. Idolllook is a shopping mall specializing in rag doll clothes. It is contributing to fandom culture by leading trends with an extraordinary sense of fashion.
People who enjoy idol fashion cannot help but admire the details of the clothing, miscellaneous goods, and accessories sold here. Fans can’t help but be overjoyed when finding a doll of their favorite celebrity.
You can try on the clothes and take a photo of the outfit you styled yourself in the photo zone. If you have an idol doll, we highly recommend this place.
*Operating Hours: Daily 13:00-20:00
Fan life starts in Hongdae! Meet various cute characters and BTS, Perfect for anything from Idolllook to doll clothing. Fan life starts here 
True FLEX is on the street! On Hongdae's pedestrian-friendly street, Sightseeing tours and various art and cultural performances Street culture, 
Hongdae RETRO Walk through Hongdae wearing a school uniform, Finish your adventure in a retro-themed photo studio or a Joseon dynasty-style tavern. Get a feel for retro in Hongdae 
Exhibitions with the best photo zones Hongdae exhibitions with great places for photos, such as Beauty Inside and Trick Eye Museum Photos are the best souvenirs #Shopping #Hongdae #Kpop #Friends #Characters #Line #Kakao #Store