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The “newtro” trend is rising in Seoul. If you want to eat, drink, and rest like Seoulites in Euljiro, check this out! Transforming itself from a dark back alley to a new cultural hot spot among younger generation, Euljiro is a unique utopia where you can enjoy the taste and style of Seoul. From old stores that maintain Seoul’s old look to the trendiness that appeals to young generations, Euljiro is the perfect place to feel the raw sensibility of Seoul.

Food to beat the heat!

Munhwaok

Located near Euljiro 4-ga Station, Munhwaok is a restaurant with more than 50 years of tradition. You can get there quickly from Exit 4 of Euljiro Station. Even during the daytime hours, you can see many elderly people leisurely enjoying their soup and rice with a glass of soju. The most popular dish at Munhwaok is seolleongtang. Try out "iyeolchiyeol," a method Koreans use to beat the heat with a bowl of tasty and healthy seolleongtang, or as they say, "fight fire with fire!"

For a joyful summer night

Euljiro Nogari Street

Not far from Cosmos Wholesale is Euljiro Nogari Street, a street filled with Korean-style outdoor pubs. When night falls after a hot summer afternoon, the street is full of people who just want to enjoy a glass of cold beer with cheap nogari, or dried young pollack commonly eaten with drinks. As such, Euljiro Nogari Street has long served as a popular gathering spot for people after work. As you walk through the noisy street, you will find yourself naturally grabbing a seat. People are seated so close to each other that you can hear everything the people next to you are talking about, but that is also a part of this street's charm. Euljiro Nogari Street, which was designated as Seoul's future heritage in 2015, is a recommended place to visit for those who would like to experience the friendly and ordinary atmosphere of Seoul.