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  It’s December already, and the year 2023 is almost over. Time seems to fly, and the world is rapidly changing. Numerous trends emerge and fade away swiftly. Nevertheless, the Korean wave remains resilient and strong. The influence of Korean culture, or "K-culture," has extended from K-contents to encompass "K-lifestyle travels." The 2024 Seoul Hallyu Travel Guide, "Person:able Seoul," in collaboration with Kakao Map, highlights trendy spots in Seoul. Based on the preferences of 30 million users, let’s check out 100 Seoul hotspots curated into five themed categories: dining, shopping, sightseeing, activities, and entertainment.

^* The monthly active users of Kakao map include users of Kakao map app, mobile web, and PC.

A Korean proverb goes, “Even the scenery of Mt. Geumgang is better after a meal.” No matter how enjoyable things may be, the key to excitement lies in having a satisfying meal and feeling full. With the rising popularity of Hallyu, the most important part for travelers when preparing their plans is the culinary experience or things to eat. Chef Choi Jungyoon, who recently published “The Korean Cookbook,” an English cookbook with the renowned global art book publisher Phaidon, shares her expertise on finding excellent restaurants in Seoul and offers tasty travel itinerary recommendations. Are you interested in a trip that leaves a lasting impression on your taste buds? Check them out in the chapter “What to eat in Seoul.”

 Seoul is a great city for shopping. And much like an exhibition where you can discover your own preferences, Seoul features showrooms of global brands, flagship stores of creative Korean designers, department stores and shopping malls, fashion streets and international markets, offering a variety of products. Designer Sunyuul Yie, the CEO of YUUL YIE, presents shoe designs that resemble works of art inspired by nature and contemporary art. She takes the lead as a guide to shopping in Seoul. Word has it that K-pop stars such as Red Velvet, Gfriend, and HyunA enjoy wearing YUUL YIE shoes. To learn more about the 20 shopping spots in Seoul revealed by CEO Sunyuul Yie, keep an eye out for the “Things to buy in Seoul” chapter. 

 Seoul is a dramatic city. The traditions and the future coexist, along with the harmony between nature and the concrete jungle. Many different areas, each with its distinct character, come together to weave a narrative. There are also countless exhibition halls, museums, galleries, and complex cultural spaces that give inspiration to artists. The most vibrant way to experience the city is through a journey on foot, exploring and sketching as you go. Let’s glance at Seoul guided by the illustrator Seol Dongju, who draws cities with a single pen. Do you want to know more about Seoul, a city with large and small cultural and artistic events and festivals year-round, and where getting lost can become a new journey? Open up the “Things to see in Seoul” chapter right now.

 In our childhood, the most important thing was figuring out how to enjoy the day and have fun. Isn’t having fun the most important thing in traveling? We’re curious about the places she recommends, as she travels the world at the forefront of K-pop and knows the charms of Seoul better than anyone else. We asked choreographer BINI (Son Subin), who lives a dynamic life, what we must do to have fun in Seoul. Why don’t you look at the special places she, who has traveled and experienced the world's famous cities, unveils in the “Things to enjoy in Seoul” chapter?

The person responsible for envisioning and searching for the necessary locations when producing broadcasts, dramas, or movies is called a location manager. No one knows a city or place better than this location manager. Korea’s first location manager, Kim Taeyoung, who has circled the globe 20 times in search of filming locations, reveals special places in Seoul. Where could these spots be?  

Complete your travels by exploring the best places in Seoul, selected by him among the locations he has encountered for over 20 years. Would you like to finalize your trip by taking photos to share at Seoul’s attractions? You can find more information in the “Entertainment of Seoul” chapter.

2024 Seoul Hallyu Travel Guide “Person:able Seoul” offers a glimpse into Seoul. The more you know, the more you see, and the more you know, the more you can enjoy. Start a special trip to Seoul by exploring the places most frequently visited by locals and visitors. This guidebook presents essential spots for your Seoul adventure, featuring Seoul's Must Visit Place (M.V.P) themed routes and the Seoul Hallyu experience program. Discover Seoul's top 100 trendy locations on the Kakao Map, guiding you to exciting destinations. Start your journey with the 2024 Seoul Hallyu Travel Guide “Person:able Seoul”!

• ○ Download <2024 Person:able Seoul>: Click here

• ○ Kakao Map <2024 Person:able Seoul>: Click here