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Hallyu is growing stronger. Originating as a small movement with the triumph of K-Pop idols, it has gained momentum and spread Korean culture worldwide under the New Hallyu moniker. And in the heart of it lies Seoul, the vibrant epicenter of it all.

Seoul, the ultimate Korean-style city, is where Hallyu enthusiasts gather. With Seoul Festa, you can immerse yourself in Hallyu's multifaceted world, from food, beauty, and art to K-Pop and beyond. Rather than simply watching and listening, there are hands-on experiences where you can dance, cook, and have a good time. Fully experience this Seoul Festa that anyone passionate can easily participate in.

K-Beauty Makeup Class with Hyundai City Outlet

Hallyu stars can be seen sporting both glamorous and intense looks, as well as innocent and pure ones. If you are curious about Hallyu’s stars’ make-up know-how and chameleon appearances, participate in this makeup class.

You can learn beauty trends and secrets from professional makeup artists who style many Hallyu stars. From K-pop idols’ stage makeup to the daily makeup of popular actresses, you can learn various beauty tips at the “Hyundai City Outlets Dongdaemun” in downtown Seoul.

• ●Eligible applicants: Any foreign tourist visiting Seoul

• ●Date: May 1, 2023 (Mon) 11:00-12:30 (90 minutes)

• ●Location: Hyundai City Outlet Dongdaemun 3F Cafe Moo (20 Jangchungdan-ro 13-gil, Jung-gu, Seoul)

• ●Main contents: Latest Hallyu star makeup trends lesson (60 minutes) + self-makeup experience (30 minutes)
  

• ●Maximum no. of participants: 20 people
  

• ●Language: English, Korean
  

• ●Participation fee: Free
  

• ●How to apply: Apply by accessing below link (submit one application per person)
  

• ●Application Form: https://forms.gle/aH7JSWZUfv1FT5Ya6  

K-Pop Dance Class with YGX

It would not be an exaggeration to say that the world was captivated by the wonderful group dances and performances of various K-pop artists, sparking what would come to be known as Hallyu.

At Seoul Festa, you can enjoy an exceptional opportunity to receive direct training from YGX's choreographers, who were in charge of choreography and training for numerous K-Pop artists such as BIGBANG, BLACKPINK, WINNER, TREASURE, and Jeon So-mi.

How about becoming a K-Pop star by learning the powerful K-Pop dances you saw online?

• ●Eligible applicants: Any foreign tourist visiting Seoul

• ●Date: May 2, 2023 (Tue) 14:00-16:00 (120 minutes)

• ●Location: YGX Academy Headquarters (14, Heewoojeong-ro, Mapo-gu, Seoul)

• ●Main contents: K-Pop dance lesson (90 minutes) + commemorative photo shoot and survey (20-30 minutes)
  

• ●Maximum no. of participants:  30 people
  

• ●Language: English, Korean
  

• ●Participation fee: Free
  

• ●How to apply: Apply by accessing below link (submit one application per person)
  

• ●Application Form: https://forms.gle/go1MzBWyk1Ndg2J2A 

K-Cocktail World Class Korea with Bar CHAM/ ZEST Bar

What is Korean alcohol? There are many types, so why not try a K-cocktail at Seoul Festa? For those who love Seoul’s nightlife and want to indulge in Korea's social dining culture, Seoul Festa offers a memorable experience at hot spots like Seochon and Gangnam.

Cocktails using pure ingredients that contain the taste of Korea will be a new experience that will revitalize your weary travel. How about getting tipsy in Seoul, the city of gastronomy, with Korea's 'World Class Korea' champions?

• ●Eligible applicants: Any foreign tourist visiting Seoul

• ●Date: May 3 (Wed), 2023, from 14:00 - 15:30 (90 minutes) / Both events happen simultaneously

• ●Location: Cocktail Class 1 'Bar CHAM': 34, Jahamun-ro 7-gil, Jongno-gu, Seoul / Cocktail Class 2 'ZEST Bar': 25, Dosan-daero 55-gil, Gangnam-gu, Seoul, 1st floor

• ●Main contents: 
  

• ○Cocktail Class 1 'Bar CHAM' [w/Bartender Lim Byung-jin] Seochon Hanok Bar showcases creative cocktails with seasonal ingredients and Korean liquor]

• ○Cocktail Class 2 'ZEST' [w/Bartender Kim Do-hyung] Signature menu that re-distillates seasonal fruits using sustainable ingredients (hand-made tonic water, fruit peel) and cocktail bar that practices 'Zero Waste.'

• ●Maximum no. of participants:  Class 1 Bar CHAM: 18 people / Class 2 ZEST Bar: 22 people
  

• ●Language: English, Korean
  

• ●Participation fee: Free
  

• ●How to apply: Apply by accessing below link (submit one application per person)
  

• ●Application Form: https://forms.gle/8ybd7hUac9ACULRA9 

K-Entertainment Tour with SM Entertainment

SM Entertainment, Asia's leading entertainment group, expanded after pioneering the beginning of the Korean Wave worldwide! At Seoul Festa, a special docent tour program will let you see the inside of SM Entertainment headquarters, which has created numerous K-Pop artists such as BoA, TVXQ, Super Junior, Girls' Generation, SHINee, EXO, NCT, and aespa. Come to Seoul Festa for a unique opportunity to witness the creation of content you've seen before, such as SM Entertainment's recording studio, A&R center, and concept studio.

• ●Eligible applicants: Any foreign tourist visiting Seoul

• ●Date: May 4, 2023 (Thu) 11:00 and 14:30/Two tours (60 minutes each)

• ●Location: D Tower Seoul Forest SM Entertainment (83-21, Wangsimni-ro, Seongdong-gu, Seoul)

• ●Main contents: SM Entertainment Seongsu Office building (Kwangya) Tour

• ○Introducing media and K-Pop content

• ○Tour studios and A&R centers, recording studios, community spaces, and smart offices

• ●Maximum no. of participants:  15 people
  

• ●Language: English, Korean
  

• ●Participation fee: Free
  

• ●How to apply: Apply by accessing below link (submit one application per person)
  

• ●Application Form: https://forms.gle/zukWKsC6ctTgWbhz8

K-Food Cooking Class with CJ The Kitchen

Is kimchi the only representative food in Korea? No! Many foreigners have highly praised others foods in Korea. In the K-Food Cooking Class at Seoul Festa, you can make various everyday street food (bunsik) and traditional Korean food from TVN Seojin's, Yoon's Stay, and Yoon's Kitchen. If you're not good at cooking, don't worry. You can easily cook various Korean foods with special recipes from professional chefs belonging to CJ The Kitchen, a cooking studio run by CJ CheilJedang. Experience delicious Seoul delicacies at ‘CJ The Kitchen,’ which has a neat interior and state-of-the-art facilities.

• ●Eligible applicants: Any foreign tourist visiting Seoul

• ●Date: May 5, 2023 (Fri) 10:30-12:00 (90 minutes)

• ●Location: CJ The Kitchen, 1F, CJ CheilJedang Center (330, Donghoro, Jung-gu, Seoul)

• ●Main contents: Cooking demonstration by a professional chef (60 minutes) + Cooking by students (30 minutes) + Tasting & Networking (30 minutes)

• ●Maximum no. of participants:  14 people
  

• ●Language: English, Korean
  

• ●Participation fee: Free
  

• ●How to apply: Apply by accessing below link (submit one application per person)
  

• ●Application Form: https://forms.gle/SBU2fA8sMRCpBLww7

K-Kimchi Museum Tour with MUSEUM KIMCHIKAN

If you're looking for a food that genuinely encapsulates Korea, kimchi is the one. To fully immerse yourself in the kimchi culture, a UNESCO Intangible Cultural Heritage of Humanity, there is a place dedicated to it. Let’s head to MUSEUM KIMCHIKAN! Selected as one of the world's 11 best food museums by CNN, this venue offers a range of experiences to teach visitors about this distinctive Korean food, including its fermentation culture and health benefits. You won’t just watch. Along with the museum tour, there is an opportunity to make and eat kimchi yourself, so don't hesitate to try it if you want to experience the essence of Korean sentiment and culture!

• ●Eligible applicants: Any foreign tourist visiting Seoul

• ●Date: May 6, 2023 (Sat) 14:00-15:30 (90 minutes)

• ●Location: MUSEUM KIMCHIKAN, Insa-dong (Main Hall 4-5F, Insadongmaru, 35-4, Insadong-gil, Jongno-gu, Seoul)

• ●Main contents: MUSEUM KIMCHIKAN tour (60 minutes) + Making Kimchi (40 minutes) + Survey (10 minutes)

• ●Maximum no. of participants:  24 people
  

• ●Language: English, Korean
  

• ●Participation fee: Free
  

• ●How to apply: Apply by accessing below link (submit one application per person)
  

• ●Application Form: https://forms.gle/BMX9rqvN49QsWwdA6