Pyeongyangok, with its clear and deep chicken bone soup, represents Seodaemun. The CEO has been boiling chicken soup for the second generation in a cauldron in the traditional way inherited from his mother. Every day at 3:00 am, the day begins by adding water to the cauldron. This is because the first step is to boil the medicinal ingredients, the second is to boil the chicken bones and chicken, and the third is to boil everything with additional water. That way, the broth in the cauldron blends with the well-boiled native chicken to create the best taste. The CEO also believes that all ingredients purchased on the day will be sold out on the same day, maintaining the food's freshness.